# Facebook Lead Ads

**Canonical:** https://apis.io/providers/facebook-lead-ads/  
**Website:** https://www.facebook.com/business/ads/lead-ads  
**APIs profiled:** 7

Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create instant lead-generation forms on Facebook and Instagram and programmatically retrieve the leads captured through those forms. Through the Meta Graph API developers can list lead generation forms on a Page, read submitted leads, download bulk lead exports, and subscribe to webhooks for real-time lead delivery. Authentication uses Page access tokens issued via Facebook Login / Meta Business Login with the leads_retrieval, pages_show_list, and pages_manage_ads permissions.

## Kin Score — 56.3 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 56.3).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 60.1 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 76.8 |
| Commercial Clarity | 23.7 |
| Access Clarity | 23.7 |

## Agent readiness — 42.8 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (7)

- **Meta Marketing API - Lead Ads** — Graph API endpoints for managing Facebook and Instagram lead generation forms, retrieving captured leads, exporting bulk lead data, and subscribing to leadgen webhooks. Authenti...
- **Facebook Lead Ads Bulk Leads API** — The Bulk Leads API from Facebook Lead Ads — 1 operation(s) for bulk leads.
- **Facebook Lead Ads Leadgen Forms API** — The Leadgen Forms API from Facebook Lead Ads — 1 operation(s) for leadgen forms.
- **Facebook Lead Ads Leads API** — The Leads API from Facebook Lead Ads — 2 operation(s) for leads.
- **Facebook Lead Ads Meta Marketing API Lead Ads API** — The Meta Marketing API Lead Ads API from Facebook Lead Ads — 2 operation(s) for meta marketing api lead ads.
- **Facebook Lead Ads Subscribed Apps API** — The Subscribed Apps API from Facebook Lead Ads — 1 operation(s) for subscribed apps.
- **Facebook Lead Ads Subscriptions API** — The Subscriptions API from Facebook Lead Ads — 1 operation(s) for subscriptions.

## MCP servers (1)

- **Meta Ads MCP Server**

## Agentic access (1)

- **Facebook Lead Ads Agentic Access** — 9 operations · 3 acting

## Security (3)

- **Facebook Lead Ads Authentication** — oauth2 · 1 scheme
- **Facebook Lead Ads Domain Security** — TLSv1.3 · HSTS · DMARC
- **Facebook Lead Ads Vulnerability Disclosure** — Hackerone

## Plans (1)

- **Facebook Lead Ads Plans Pricing**

## Tags

Advertising, Lead Generation, Lead Ads, Marketing API, Facebook, Instagram, Meta, Webhook

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/facebook-lead-ads/). Scores are computed from the provider's own public artifacts under a published rubric.