# Facebook Business Manager

**Canonical:** https://apis.io/providers/facebook-business-manager/  
**Website:** https://www.meta.com  
**APIs profiled:** 23

APIs for managing Facebook Business accounts, advertising, pages, and assets across the Meta platform family. Facebook Business Manager exposes a deep catalog of Graph API surfaces for marketing, pages, conversions, business asset management, Instagram, insights, Messenger, catalogs, live video, Threads, and the WhatsApp Business Platform, all governed through a shared authentication and access model.

## Kin Score — 69.0 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 67.9).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 68.3 |
| Governance | 40.2 |
| Contract Governance | 40.2 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 78.0 |
| Commercial Clarity | 64.5 |
| Access Clarity | 64.5 |

## Agent readiness — 45.3 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (23)

- **Facebook Conversions API** — Send web and offline events directly to Facebook for improved tracking and attribution.
- **Facebook Business Asset API** — Manage business assets including pixels, catalogs, and custom audiences.
- **Facebook Instagram API** — Manage Instagram Business and Creator accounts through Business Manager.
- **Facebook Insights API** — Access performance metrics and analytics data for Facebook Pages, ad campaigns, and content. The Insights API provides detailed reporting on engagement, reach, impressions, and ...
- **Facebook Messenger Platform API** — Build conversational experiences on the Messenger platform. The Messenger Platform API enables businesses to send and receive messages, create automated bots, manage customer in...
- **Facebook Catalog API** — Create and manage product catalogs for use in dynamic ads, shops, and commerce experiences across Meta platforms. The Catalog API allows businesses to upload product information...
- **Facebook Live Video API** — Stream live video content directly to Facebook Pages, user profiles, and groups. The Live Video API enables scheduling broadcasts, managing live streams, interacting with audien...
- **Facebook Threads API** — Publish content, manage replies, and retrieve analytics on the Threads platform. The Threads API provides programmatic access for creating text posts, sharing media, managing co...
- **Facebook WhatsApp Business Platform API** — Send and receive messages, manage business profiles, and automate customer communications through the WhatsApp Business Platform. The Cloud API enables businesses to integrate W...
- **Facebook Business Manager Ad Accounts API** — Manage advertising accounts including settings, spend limits, and account-level configurations.
- **Facebook Business Manager Ad Creatives API** — Manage ad creative content including images, videos, copy, and call-to-action configurations.
- **Facebook Business Manager Ad Images API** — Upload and manage images used in ad creatives.
- **Facebook Business Manager Ad Sets API** — Manage ad sets within campaigns, including targeting, budgets, scheduling, and optimization goals.
- **Facebook Business Manager Ads API** — Manage individual ads within ad sets, including creative associations and status.
- **Facebook Business Manager Campaigns API** — Manage advertising campaigns including creation, updating, and status management.
- **Facebook Business Manager Comments API** — Manage comments on Page posts including reading, replying, and moderating.
- **Facebook Business Manager Custom Audiences API** — Create and manage custom audiences for ad targeting based on customer data, website visitors, or app users.
- **Facebook Business Manager Insights API** — Retrieve performance metrics and analytics data for campaigns, ad sets, and ads.
- **Facebook Business Manager Page Insights API** — Retrieve analytics and engagement metrics for a Facebook Page.
- **Facebook Business Manager Pages API** — Retrieve and manage Facebook Page settings, information, and metadata.
- **Facebook Business Manager Photos API** — Upload and manage photos on a Facebook Page.
- **Facebook Business Manager Posts API** — Create, read, update, and delete posts on a Facebook Page feed.
- **Facebook Business Manager Videos API** — Upload and manage videos on a Facebook Page.

## MCP servers (1)

- **Facebook Business Manager MCP Server** — Meta ships two official, Meta-hosted remote MCP servers reachable at mcp.facebook.com. The Ads MCP server (https://mcp.facebook.com/ads) exposes Meta's ads, catalog, signals and...

## Agentic access (1)

- **Facebook Business Manager Agentic Access** — 33 operations · 17 acting

## Security (3)

- **Facebook Business Manager Authentication** — oauth2/http/openIdConnect · 3 schemes
- **Facebook Business Manager Domain Security** — TLSv1.3 · HSTS · DMARC
- **Facebook Business Manager Vulnerability Disclosure** — Hackerone · security.txt · contact published

## Plans (1)

- **Facebook Business Manager Plans Pricing**

## Tags

Advertising, Analytics, Business Management, Marketing, Social-Media, Messaging, Commerce, Agents, MCP, Webhook

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/facebook-business-manager/). Scores are computed from the provider's own public artifacts under a published rubric.