# EZR

**Canonical:** https://apis.io/providers/ezr/  
**Website:** https://www.ezrpro.com/  
**APIs profiled:** 2

EZR (上海驿氪 / Shanghai EasyRetailPro) is a Shanghai-based retail marketing technology company founded in 2015 that builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools, live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods, food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The EZR Open Platform (开放平台) at open.ezrpro.com publishes a reference for 236 interfaces across 11 business domains — stores and staff, member master data, loyalty points, coupons, sales receipts, WeChat mall, gift cards, messaging and third-party platform binding — of which 31 are EZR-to-integrator push callbacks. Every interface is an HTTP POST with a form-encoded, SHA1/MD5-signed envelope carrying the business payload as a JSON string; there is no OpenAPI, no OAuth, no versioning scheme and no self-service onboarding. EZR does publish a packaged Agent Skill for generating integration code.

## Kin Score — 42.7 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-1.4 from 44.1).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 45.1 |
| Governance | 4.5 |
| Contract Governance | 4.5 |
| Operational Transparency | 44.7 |
| Developer Ergonomics | 71.4 |
| Commercial Clarity | 10.5 |
| Access Clarity | 10.5 |

## Agent readiness — 43.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Sales-gated — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (2)

- **EZR Open Platform** — The EZR 开放平台 integration surface — 236 documented interfaces across 11 business domains (base data, member master data, loyalty points, coupons, sales data, WeChat mall, externa...
- **EZR KOS Open Platform** — The KOS (Key Opinion Sales) open platform — EZR's separate integration surface for guide/associate-led social selling, documented in its own developer guide with its own hosts. ...

## Security (2)

- **Ezr Authentication** — signedRequest · 1 scheme
- **Ezr Domain Security** — TLSv1.3 · HSTS

## Plans (1)

- **Ezr Plans Pricing**

## Tags

Company, Enterprise, SCRM, CRM, Retail, Marketing, WeChat, E-Commerce, Loyalty, Membership, Coupons, Point of Sale, Webhooks, China

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/ezr/). Scores are computed from the provider's own public artifacts under a published rubric.