# Exact Target

**Canonical:** https://apis.io/providers/exact-target/  
**Website:** http://www.exacttarget.com/  
**APIs profiled:** 0

ExactTarget was a digital marketing and email-marketing automation SaaS company founded in 2000 in Indianapolis, Indiana. It built the Fuel developer platform and Interactive Marketing Hub for email, mobile, and social campaign automation, went public on the NYSE (ticker ET) in March 2012, and was acquired by Salesforce in December 2013 for approximately 2.5 billion dollars. ExactTarget became the foundation of Salesforce Marketing Cloud; the exacttarget.com domain now redirects to the Salesforce Marketing Cloud email-marketing product and the former developer.exacttarget.com Fuel/Code@ API platform (REST and SOAP APIs) has been retired and folded into the Salesforce Marketing Cloud developer surface. This profile is retained in the API Evangelist network as a historical/acquired-company record.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Exact Target Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Email Marketing, Marketing Automation, Digital Marketing, Software-as-a-Service, Acquired, Salesforce Marketing Cloud

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/exact-target/). Scores are computed from the provider's own public artifacts under a published rubric.