# Emotive

**Canonical:** https://apis.io/providers/emotive/  
**Website:** https://www.emotive.io/  
**APIs profiled:** 8

Emotive is an SMS marketing platform for eCommerce brands, combining two-way conversational text messaging, behavioral triggers, and automation with a dedicated managed service (TextPros) of ex-agency SMS strategists and copywriters. Its products include SMS Marketing campaigns and flows, CartAI cart-recovery pixel technology, multi-touch Attribution analytics, RealLink branded short links, and integrations with eCommerce platforms, email service providers, and business tools. Emotive markets a "5X ROI guarantee" to Shopify and other direct-to-consumer merchants. The company was surfaced as a portfolio company of CRV and was acquired by Privy. Emotive runs a real, publicly documented developer surface: an Open API for order tracking, manual opt-outs and custom events on api.emotiveapp.co; a Lists / Subscriber API documented in GitBook; and an API gateway at api-gw.emotiveapp.co that serves five OpenAPI 3.0.2 documents (Helpdesk, Sensus Webhooks, Auth Server, Segments, Experiences). Its Mintlify knowledge base publishes an llms.txt, an A2A agent card, a packaged Agent Skill and an anonymous remote MCP server.

## Kin Score — 44.9 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+27.3 from 17.6).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 56.5 |
| Governance | 20.8 |
| Operational Transparency | 15.8 |
| Developer Ergonomics | 47.8 |
| Commercial Clarity | 52.6 |

Regulatory layer — **Telecommunications**: 33.3 (matched via tags).

## Agent readiness — 39.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Contact Sales — onboarding: unknown, pricing: unknown, trial: yes (confidence: medium).

## APIs (8)

- **Emotive Open API** — The public Emotive Open API for eCommerce integrations — track orders for attribution, opt a phone number out of SMS, and push custom events that can trigger an Emotive Flow. Au...
- **Emotive Lists API (Subscriber Engine)** — List Growth API for opting customers in to SMS and email from an external system. Returns the active signup flows (subscriber lists) a subscriber can be added to.
- **Emotive Sensus Webhooks API** — Inbound webhook receiver on the Emotive API gateway — create subscribers singly and in bulk, set profile properties, and receive Shopify, Twilio and Alloy callbacks. This is the...
- **Emotive Helpdesk API** — Connect a custom helpdesk to Emotive — register a ticket-system connection, mint a brand token, configure webhooks for ticket creation and updates, and post ticket events back t...
- **Emotive Auth Server API** — Emotive's authentication and tenancy service — OAuth token issuance, Auth0, Google and Shopify login legs, JWT claims, brand and user management, roles, invitations, products an...
- **Emotive Segments API** — Create, retrieve, update and archive audience segments used to target SMS broadcasts and flows.
- **Emotive Experiences API** — Read campaign and campaign-step analytics for an Emotive Experience (Flow).
- **Emotive Knowledge Base MCP Server** — Anonymous remote MCP server published by Emotive's Mintlify knowledge base. Three tools — documentation search, a read-only virtual filesystem over the docs, and documentation f...

## MCP servers (1)

- **emotive-mcp.yml**

## Security (2)

- **Emotive Authentication** — apiKey/http · 6 schemes
- **Emotive Domain Security** — TLSv1.3 · DMARC

## Plans (1)

- **Emotive Plans Pricing**

## Tags

Company, Marketing, SMS, Messaging, eCommerce, Marketing Automation, Text Message Marketing, Conversational Commerce, Webhooks, Customer Data, Segmentation, Attribution

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/emotive/). Scores are computed from the provider's own public artifacts under a published rubric.