# SAP Emarsys **Canonical:** https://apis.io/providers/emarsys/ **Website:** https://emarsys.com **APIs profiled:** 25 SAP Emarsys (formerly Emarsys, acquired by SAP in 2020 and now marketed as part of SAP Engagement Cloud) is an omnichannel customer engagement and marketing automation platform used by retail and consumer brands to run personalized email, SMS, mobile, web and ads campaigns from a unified customer data layer with AI-driven segmentation. The developer surface is the Emarsys Core API — 23 published endpoint batches covering contacts and custom contact fields, static contact lists and rule-based segments, email campaign creation, preview, test-send, launch and stop, delivery status and response-metric reporting, external event triggers that start Automation Centre programs, media assets, tracked links, account and API-user administration, and the Relational Data Store (RDS) custom-object layer for purchase and product data. A separately published SMS Partner API lets SMS aggregators integrate with the Emarsys SMS channel. Authentication is the legacy X-WSSE UsernameToken header, which SAP Emarsys has deprecated with a final sunset at the end of 2026 in favour of OAuth 2.0 client credentials / OpenID Connect on the v3 surface. Rate limiting is 1000 requests per minute per API user with published X-RateLimit-* headers, and errors are returned as a proprietary replyCode/replyText/data envelope that can carry failures inside HTTP 200 responses. ## Kin Score — 66.8 / 100 (exemplar) Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 66.8). | Facet | Score | |---|---| | Discoverability | 87.0 | | Contract Quality | 59.6 | | Governance | 16.7 | | Contract Governance | 16.7 | | Operational Transparency | 65.8 | | Developer Ergonomics | 70.8 | | Commercial Clarity | 53.9 | | Access Clarity | 53.9 | Regulatory layer — **Telecommunications**: 80.6 (matched via tags). ## Agent readiness — 50.6 (agent-ready) | Dimension | Value | |---|---| | Spec Presence | yes | | Agentic Access | derived | | Reversibility Documented | no | | MCP Server | no | | Auth Clarity | yes | | Idempotency | no | | Error Semantics | verified | | OpenAPI Examples | verified | | Rate Limit Signal | documented | | Event Surface Described | yes | | Agent Skills | derived | | Well Known Catalog | no | | Consent Identity | yes | | Agent Card | no | | Dry Run Mode | no | ## Access Enterprise sales, no self-serve signup — onboarding: unknown, pricing: unknown, trial: no (confidence: high). ## APIs (25) - **SAP Emarsys Accounts API** — In this batch you may find endpoints related to accounts. Published by SAP Emarsys as a Swagger 2.0 document with 10 operation(s). Part of the SAP Emarsys Core API. Authenticati... - **SAP Emarsys Auto-import Profiles API** — In this batch you may find endpoints related to auto-import profiles. Published by SAP Emarsys as a Swagger 2.0 document with 4 operation(s). Part of the SAP Emarsys Core API. A... - **SAP Emarsys Bulk Response Summary API** — In this chapter you may find the bulk response summary endpoint. Published by SAP Emarsys as OpenAPI 3.0.3 with 1 operation(s). Part of the SAP Emarsys Core API. Authentication ... - **SAP Emarsys Conditional Text Rules API** — In this batch you may find endpoints related to conditional text rules. Published by SAP Emarsys as a Swagger 2.0 document with 1 operation(s). Part of the SAP Emarsys Core API.... - **SAP Emarsys Contact and Email Data API** — In this batch you may find endpoints related to contact and email data. Published by SAP Emarsys as a Swagger 2.0 document with 7 operation(s). Part of the SAP Emarsys Core API.... - **SAP Emarsys Contact Lists API** — In this batch you may find endpoints related to contact lists. Published by SAP Emarsys as a Swagger 2.0 document with 11 operation(s), 2 of them marked deprecated. Part of the ... - **SAP Emarsys Contact Sources API** — In this batch you may find endpoints related to contact sources. Published by SAP Emarsys as a Swagger 2.0 document with 2 operation(s). Part of the SAP Emarsys Core API. Authen... - **SAP Emarsys Contacts API** — In this batch you may find endpoints related to contacts. Published by SAP Emarsys as a Swagger 2.0 document with 7 operation(s). Part of the SAP Emarsys Core API. Authenticatio... - **SAP Emarsys Email Campaign Lifecycle API** — In this batch you may find endpoints related to email campaign lifecycle. Published by SAP Emarsys as a Swagger 2.0 document with 13 operation(s), 1 of them marked deprecated. P... - **SAP Emarsys Email Campaigns API** — In this batch you may find endpoints related to email campaigns. Published by SAP Emarsys as a Swagger 2.0 document with 13 operation(s). Part of the SAP Emarsys Core API. Authe... - **SAP Emarsys Email Reporting API** — This document contains all of the email reporting related API endpoints. Published by SAP Emarsys as OpenAPI 3.0.1 with 1 operation(s). Part of the SAP Emarsys Core API. Authent... - **SAP Emarsys Email Templates API** — In this batch you may find endpoints related to email templates. Published by SAP Emarsys as a Swagger 2.0 document with 2 operation(s). Part of the SAP Emarsys Core API. Authen... - **SAP Emarsys Events API** — In this batch you may find endpoints related to events. Published by SAP Emarsys as a Swagger 2.0 document with 8 operation(s). Part of the SAP Emarsys Core API. Authentication ... - **SAP Emarsys External Content API** — In this batch you may find endpoints related to External Content. Published by SAP Emarsys as a Swagger 2.0 document with 1 operation(s). Part of the SAP Emarsys Core API. Authe... - **SAP Emarsys Fields API** — In this batch you may find endpoints related to fields. Published by SAP Emarsys as a Swagger 2.0 document with 6 operation(s). Part of the SAP Emarsys Core API. Authentication ... - **SAP Emarsys Forms API** — In this batch you may find endpoints related to forms. Published by SAP Emarsys as a Swagger 2.0 document with 2 operation(s). Part of the SAP Emarsys Core API. Authentication i... - **SAP Emarsys Keys API** — In this batch you may find endpoints related to keys. Published by SAP Emarsys as a Swagger 2.0 document with 4 operation(s). Part of the SAP Emarsys Core API. Authentication is... - **SAP Emarsys Media Database API** — In this batch you may find endpoints related to the Media Database. Published by SAP Emarsys as a Swagger 2.0 document with 6 operation(s). Part of the SAP Emarsys Core API. Aut... - **SAP Emarsys Programs API** — In this batch you may find endpoints related to programs. Published by SAP Emarsys as a Swagger 2.0 document with 3 operation(s). Part of the SAP Emarsys Core API. Authenticatio... - **SAP Emarsys Relational Data (RDS) API** — In this batch you may find endpoints related to Relational Data. Published by SAP Emarsys as a Swagger 2.0 document with 6 operation(s). Part of the SAP Emarsys Core API. Authen... - **SAP Emarsys Sections API** — In this batch you may find endpoints related to sections. Published by SAP Emarsys as a Swagger 2.0 document with 5 operation(s). Part of the SAP Emarsys Core API. Authenticatio... - **SAP Emarsys Segments API** — In this batch you may find endpoints related to segments. Published by SAP Emarsys as a Swagger 2.0 document with 11 operation(s). Part of the SAP Emarsys Core API. Authenticati... - **SAP Emarsys SMS Partner Callbacks API** — Published by SAP Emarsys as OpenAPI 3.0.3 with 2 operation(s). Part of the SMS Partner API, which SAP Emarsys publishes openly at github.com/emartech/sms-partner-api-spec so SMS... - **SAP Emarsys SMS Partner Service API** — Published by SAP Emarsys as OpenAPI 3.0.3 with 5 operation(s). Part of the SMS Partner API, which SAP Emarsys publishes openly at github.com/emartech/sms-partner-api-spec so SMS... - **SAP Emarsys Tracked Links API** — In this batch you may find endpoints related to tracked links. Published by SAP Emarsys as a Swagger 2.0 document with 5 operation(s), 1 of them marked deprecated. Part of the S... ## Agentic access (1) - **Emarsys Agentic Access** — 136 operations · 80 acting · 1 human-in-the-loop ## Security (4) - **Emarsys Authentication** — apiKey/http/oauth2 · 3 schemes - **Emarsys Domain Security** — TLSv1.3 · HSTS · DMARC - **Emarsys Vulnerability Disclosure** — security.txt · contact published - **Emarsys Trust Center** — SOC 1, SOC 2, ISO 27001, ISO 22301, PCI DSS, FedRAMP, BSI C5, TISAX, CSA STAR ## Plans (1) - **Emarsys Plans Pricing** ## Tags Marketing Automation, Customer Engagement, Email Marketing, Omnichannel, Customer Data Platform, SAP, Segmentation, SMS, Marketing Analytics, Retail, Personalization, Campaign Management --- Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/emarsys/). Scores are computed from the provider's own public artifacts under a published rubric.