# Elead

**Canonical:** https://apis.io/providers/elead-crm/  
**Website:** https://www.eleadcrm.com  
**APIs profiled:** 4

Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global. Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins, sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket API.

## Kin Score — 34.2 / 100 (thin)

Scored 2026-08-24 under rubric 0.13.0. Trend: flat (-0.4 from 34.6).

| Facet | Score |
|---|---|
| Discoverability | 74.1 |
| Contract Quality | 50.5 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 31.6 |
| Developer Ergonomics | 21.4 |
| Commercial Clarity | 28.9 |
| Access Clarity | 28.9 |

## Agent readiness — 19.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (4)

- **Elead Activities API** — Sales activities, appointments, and activity history. Endpoints modeled.
- **Elead Customers API** — Prospect and customer records and their owned vehicles.
- **Elead Opportunities API** — Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.
- **Elead Reference Data API** — Lookup data supporting the other Vehicle Sales APIs.

## Agentic access (1)

- **Elead Crm Agentic Access** — 14 operations · 6 acting

## Security (2)

- **Elead Crm Authentication** — apiKey · 3 schemes
- **Elead Crm Domain Security** — TLSv1.3 · DNSSEC · DMARC

## Plans (1)

- **Elead Crm Plans Pricing**

## Tags

CRM, Automotive, Dealership, Sales, Leads, Fortellis, CDK Global

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/elead-crm/). Scores are computed from the provider's own public artifacts under a published rubric.