# Dynamic Yield

**Canonical:** https://apis.io/providers/dynamic-yield/  
**Website:** https://www.dynamicyield.com/  
**APIs profiled:** 1

Dynamic Yield (a Mastercard company) is an experience optimization and personalization platform — branded "Experience OS" — used by retail, eCommerce, media, travel, and financial-services brands to individualize content, product recommendations, offers, search, and messaging across web, mobile app, email, and kiosk channels. The platform is MACH Alliance certified (microservices-based, API-first, cloud-native, headless) and exposes server-side Experience APIs (choose/collect for personalization and event tracking), a Product Feed / catalog API, a User Event API, Recommendation APIs, a Search API (query, pagination, filtering, sorting, autosuggest), and the Shopping Muse AI shopping-assistant API, alongside client-side script snippets and native mobile SDKs for iOS (Swift), Android (Kotlin), and React Native. Developer documentation, API reference, and a quarterly technical changelog are published at dy.dev. This profile was surfaced as a Bessemer Venture Partners portfolio company and enriched by the API Evangelist pipeline.

## Kin Score — 27.0 / 100 (thin)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 27.0).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 18.4 |
| Developer Ergonomics | 61.9 |
| Commercial Clarity | 6.6 |
| Access Clarity | 6.6 |

## Agent readiness — 8.5 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Dynamic Yield Experience OS API** — Server-side Experience APIs and related product APIs for personalization, recommendations, event collection, product catalog sync, search, and the Shopping Muse AI assistant. Au...

## Security (2)

- **Dynamic Yield Authentication** — apiKey · 1 scheme
- **Dynamic Yield Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Cloud, Personalization, Experience Optimization, Recommendations, A/B Testing, Search, E-Commerce, Retail, Machine-Learning, MACH, Mastercard

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/dynamic-yield/). Scores are computed from the provider's own public artifacts under a published rubric.