Drip website screenshot

Drip

Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and workflow-driven customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers, events, campaigns, broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity, forms, webhooks, and shopper activity endpoints for building deep ecommerce integrations and data pipelines.

Drip publishes 2 APIs on the APIs.io network. Tagged areas include Marketing, Email, SMS, Ecommerce, and Automation.

Drip’s developer surface includes developer portal, documentation, API reference, authentication, signup flow, developer console, support, and 16 more developer resources.

28.4/100 thin ▬ flat Agent 12/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
2 APIs 11 Features 5 Use Cases
MarketingEmailSMSEcommerceAutomationCustomer DataWorkflows

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 28.4/100 · thin
Contract Quality 0.0 / 25
Developer Ergonomics 12.6 / 20
Commercial Clarity 6.3 / 20
Operational Transparency 2.7 / 13
Governance 0.0 / 12
Discoverability 6.9 / 10
Agent readiness — 12/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/drip-com: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Drip REST API

The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns, single-email campaigns (broadcasts), workflows, workflow triggers, tags,...

Drip OAuth 2.0 API

The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the authorize and token endpoints needed to obtain access tokens for the Drip RE...

Features 11

Notable capabilities this provider offers.

Email Marketing

Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.

SMS Marketing

Two-way SMS campaigns and automations alongside email in a single workflow.

Workflows

Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.

Segmentation

Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.

Forms and Popups

Onsite forms, popups, and embedded forms for list growth and lead capture.

REST API v2 and v3

Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper activity.

Webhooks

Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.

OAuth 2.0

OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.

Rate Limits

3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch call.

Ecommerce Activity Tracking

Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.

Native Ecommerce Integrations

First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.

Scroll for all 11

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Drip Com Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Use Cases 5

What developers build with this provider.

Ecommerce Marketing Automation

Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.

Email and SMS Customer Journeys

Coordinate multi-channel customer journeys across email and SMS from a single workflow.

Subscriber and Event Data Pipelines

Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.

Custom Ecommerce Integrations

Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.

Lead Capture and List Growth

Capture leads from onsite forms and popups and route them into segmented nurture workflows.

Integrations 7

Pre-built integrations with other platforms and tools.

Shopify

First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.

WooCommerce

Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.

BigCommerce

Native BigCommerce integration syncs ecommerce events and customer data into Drip.

Magento

Official Magento 1 and Magento 2 extensions connect stores to Drip.

WordPress

Official WordPress plugin for embedding forms and tracking visitor activity.

Facebook Custom Audiences

Sync Drip segments to Facebook for targeted advertising.

Zapier

Connect Drip to thousands of apps via Zapier triggers and actions.

Scroll for all 7

Solutions 2

Packaged solutions this provider offers.

Ecommerce Brands

Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.

Bloggers and Creators

Email marketing and audience engagement workflows for bloggers, creators, and content businesses.

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Build 6

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 4

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: drip-com
name: Drip
url: https://raw.githubusercontent.com/api-evangelist/drip-com/refs/heads/main/apis.yml
description: Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and workflow-driven
  customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers, events, campaigns,
  broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity, forms, webhooks, and shopper
  activity endpoints for building deep ecommerce integrations and data pipelines.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/drip-com.png
kind: contract
position: Consuming
access: 3rd-Party
tags:
- Marketing
- Email
- SMS
- Ecommerce
- Automation
- Customer Data
- Workflows
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.19'
apis:
- aid: drip-com:drip-rest-api
  name: Drip REST API
  description: The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns, single-email
    campaigns (broadcasts), workflows, workflow triggers, tags, custom fields, conversions, orders, cart activity, product
    activity, forms, users, webhooks, and shopper activity endpoints. It is used to build ecommerce marketing automation across
    email, SMS, and on-site channels for direct-to-consumer brands.
  humanURL: https://developer.drip.com/
  baseURL: https://api.getdrip.com
  tags:
  - Subscribers
  - Events
  - Campaigns
  - Broadcasts
  - Workflows
  - Tags
  - Custom Fields
  - Conversions
  - Orders
  - Cart Activity
  - Product Activity
  - Forms
  - Webhooks
  - Shopper Activity
  - Accounts
  - Users
  properties:
  - type: Documentation
    url: https://developer.drip.com/
  - type: APIReference
    url: https://developer.drip.com/
  - type: Authentication
    url: https://developer.drip.com/#authentication
  - type: RateLimits
    url: https://developer.drip.com/#rate-limiting
  - type: Webhooks
    url: https://developer.drip.com/#webhooks
- aid: drip-com:drip-oauth-api
  name: Drip OAuth 2.0 API
  description: The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the authorize
    and token endpoints needed to obtain access tokens for the Drip REST API.
  humanURL: https://developer.drip.com/#oauth-2-0
  baseURL: https://www.getdrip.com
  tags:
  - OAuth
  - Authentication
  - Authorization
  properties:
  - type: Documentation
    url: https://developer.drip.com/#oauth-2-0
common:
- type: DomainSecurity
  url: security/drip-com-domain-security.yml
- type: Website
  url: https://www.drip.com
- type: Portal
  url: https://developer.drip.com/
- type: Documentation
  url: https://developer.drip.com/
- type: APIReference
  url: https://developer.drip.com/
- type: Authentication
  url: https://developer.drip.com/#authentication
- type: RateLimits
  url: https://developer.drip.com/#rate-limiting
- type: Signup
  url: https://www.getdrip.com/signup
- type: Console
  url: https://www.getdrip.com/user/applications
- type: StatusPage
  url: https://status.drip.com
- type: Support
  url: https://help.drip.com/
- type: Blog
  url: https://www.drip.com/blog
- type: Pricing
  url: https://www.drip.com/pricing
- type: TermsOfService
  url: https://www.drip.com/legal/terms-of-service
- type: PrivacyPolicy
  url: https://www.drip.com/legal/privacy
- type: GitHubOrganization
  url: https://github.com/DripEmail
- type: LinkedIn
  url: https://www.linkedin.com/company/drip-com
- type: Twitter
  url: https://twitter.com/getdrip
- type: SDKs
  url: https://github.com/DripEmail/drip-ruby
  name: drip-ruby
  description: Official Ruby gem for the Drip REST API v2.0.
- type: SDKs
  url: https://github.com/DripEmail/drip-nodejs
  name: drip-nodejs
  description: Official Node.js wrapper for the Drip REST API.
- type: SDKs
  url: https://github.com/DripEmail/drip-php
  name: drip-php
  description: Object-oriented PHP wrapper for the Drip API.
- type: SDKs
  url: https://github.com/DripEmail/drip-dot-net
  name: drip-dot-net
  description: Object-oriented .NET wrapper for the Drip REST API v2.0.
- type: SDKs
  url: https://github.com/DripEmail/omniauth-drip
  name: omniauth-drip
  description: Omniauth strategy for connecting Ruby clients to the Drip API.
- type: Integrations
  url: https://github.com/DripEmail/drip-wordpress
  name: WordPress Plugin
  description: Official Drip plugin for WordPress sites.
- type: Integrations
  url: https://github.com/DripEmail/drip-woocommerce
  name: WooCommerce Plugin
  description: Official Drip plugin connecting WordPress/WooCommerce stores to Drip.
- type: Integrations
  url: https://github.com/DripEmail/magento-m2-extension
  name: Magento 2 Extension
  description: Official Drip extension for Magento 2 stores.
- type: Integrations
  url: https://github.com/DripEmail/magento-m1-extension
  name: Magento 1 Extension
  description: Official Drip extension for legacy Magento 1 stores.
- type: Features
  data:
  - name: Email Marketing
    description: Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.
  - name: SMS Marketing
    description: Two-way SMS campaigns and automations alongside email in a single workflow.
  - name: Workflows
    description: Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.
  - name: Segmentation
    description: Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.
  - name: Forms and Popups
    description: Onsite forms, popups, and embedded forms for list growth and lead capture.
  - name: REST API v2 and v3
    description: Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper
      activity.
  - name: Webhooks
    description: Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.
  - name: OAuth 2.0
    description: OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.
  - name: Rate Limits
    description: 3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch
      call.
  - name: Ecommerce Activity Tracking
    description: Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.
  - name: Native Ecommerce Integrations
    description: First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.
  sources:
  - https://developer.drip.com/
  - https://www.drip.com
  updated: '2026-05-25'
- type: UseCases
  data:
  - name: Ecommerce Marketing Automation
    description: Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.
  - name: Email and SMS Customer Journeys
    description: Coordinate multi-channel customer journeys across email and SMS from a single workflow.
  - name: Subscriber and Event Data Pipelines
    description: Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.
  - name: Custom Ecommerce Integrations
    description: Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.
  - name: Lead Capture and List Growth
    description: Capture leads from onsite forms and popups and route them into segmented nurture workflows.
- type: Integrations
  data:
  - name: Shopify
    description: First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.
  - name: WooCommerce
    description: Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.
  - name: BigCommerce
    description: Native BigCommerce integration syncs ecommerce events and customer data into Drip.
  - name: Magento
    description: Official Magento 1 and Magento 2 extensions connect stores to Drip.
  - name: WordPress
    description: Official WordPress plugin for embedding forms and tracking visitor activity.
  - name: Facebook Custom Audiences
    description: Sync Drip segments to Facebook for targeted advertising.
  - name: Zapier
    description: Connect Drip to thousands of apps via Zapier triggers and actions.
- type: Solutions
  data:
  - name: Ecommerce Brands
    description: Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.
  - name: Bloggers and Creators
    description: Email marketing and audience engagement workflows for bloggers, creators, and content businesses.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com