# Dotdigital

**Canonical:** https://apis.io/providers/dotdigital/  
**Website:** https://dotdigital.com  
**APIs profiled:** 4

Dotdigital is a UK-headquartered customer engagement platform (LSE: DOTD) whose Marketing product combines email, SMS, MMS, WhatsApp, push, app messaging, chat and web personalization behind one contact database. Its API estate is unusually large and unusually well published: 42 OpenAPI descriptions are served from a public catalog at developer.dotdigital.com/openapi and enumerated in an RFC 9727 api-catalog linkset, spanning contacts, lists, segments, preferences and consent, email and SMS campaigns, transactional email, programs, pages and forms, insight data, ecommerce, product recommendations, scoring, and the whole CPaaS omnichannel messaging stack. Two frameworks run side by side — legacy v2 at /v2/* and the current v3 services at /<service>/v3/* built around unified contacts — and most integrations need both. Everything authenticates with HTTP Basic API-user credentials against a mandatory regional host (r1 Europe, r2 North America, r3 Asia Pacific). Dotdigital also runs a remote MCP server over its developer hub and publishes webhooks, a durable Events in/out API and a Data Firehose for streaming engagement data to cloud storage.

## Kin Score — 63.9 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 63.9).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 71.1 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 52.6 |
| Developer Ergonomics | 47.0 |
| Commercial Clarity | 72.4 |
| Access Clarity | 72.4 |

Regulatory layer — **Telecommunications**: 56.9 (matched via tags).

## Agent readiness — 55.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Enterprise — onboarding: unknown, pricing: enterprise, trial: no (confidence: medium).

## APIs (4)

- **Dotdigital v2 API** — The legacy v2 REST framework, still the only home for many capabilities — email and SMS campaigns, programs and enrolments, pages and forms, documents and images, segments, data...
- **Dotdigital v3 API** — The current v3 REST framework, designed around unified contacts. Per-service paths (/contacts/v3, /insightData/v3, /events/v3, /data-firehose/v3, /configuration, /marketing-emai...
- **Dotdigital CPaaS API** — The Communications Platform as a Service estate under /cpaas — omnichannel outbound and inbound messaging across SMS, MMS, WhatsApp, push, Facebook Messenger and app messaging, ...
- **Dotdigital Marketing Developer Hub MCP Server** — A remote MCP server that exposes the Dotdigital OpenAPI corpus and the developer-hub documentation to AI coding tools. Seven read-only tools (list-specs, list-endpoints, get-end...

## MCP servers (1)

- **Dotdigital MCP Server** — Dotdigital hosts a remote MCP server for the Marketing Developer Hub. It is a documentation-and-specification discovery server, not a data-plane server: the seven tools read the...

## Agentic access (1)

- **Dotdigital Agentic Access** — 522 operations · 233 acting · 2 human-in-the-loop

## Security (4)

- **Dotdigital Authentication** — http · 1 scheme
- **Dotdigital Domain Security** — TLSv1.3 · HSTS · DMARC
- **Dotdigital Vulnerability Disclosure** — security.txt · contact published
- **Dotdigital Trust Center** — ISO 27001, ISO 27701, Cyber Essentials Plus, CSA STAR

## Plans (1)

- **Dotdigital Plans Pricing**

## Tags

Marketing Automation, Email Marketing, SMS, MMS, WhatsApp, Contacts, Campaigns, Push Notifications, Transactional Email, Engagement, Automation, CPaaS, Omnichannel, Customer Data, Consent Management, Personalization, Loyalty, E-Commerce, Event, Webhook

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/dotdigital/). Scores are computed from the provider's own public artifacts under a published rubric.