# Dealer.com

**Canonical:** https://apis.io/providers/dealer-com/  
**Website:** https://www.dealer.com  
**APIs profiled:** 7

Dealer.com, a Cox Automotive brand, builds automotive dealership websites, digital advertising, and digital marketing technology used by thousands of franchise and independent dealers across North America. It publishes two distinct developer surfaces. The Dealer Developer Portal at developer.inv.dealer.com documents a read-only REST family — Accounts, Incentives and Inventory (Vehicle, Equipment, Price) — authenticated with a single self-registered API key, with published quotas of 2 calls/second and 5,000 calls/day, offset pagination, sparse fieldsets via a repeatable select parameter, and HAL-style hypermedia links. The Website Integration API, documented in public git at github.com/DealerDotCom, is a browser-side JavaScript API that lets Integrated Partner Program partners subscribe to page and vehicle events and insert markup, CTAs and gallery content into named locations on dealer sites, with content-delivery authentication built on signed JWTs validated against a live JWK Set. Platform-level lead, deal and digital-retail data flows separately through the OAuth-gated Cox Automotive Integration Platform at developer.coxautoinc.com. Both Dealer.com surfaces are documented in public; the credentials, not the contracts, are what is gated. The published REST surface is decaying, though — the documented base host api.dealer.com no longer resolves, and the five Swagger documents the portal's own API Explorer loads have contained an AWS API Gateway error string since February 2020.

## Kin Score — 44.1 / 100 (developing)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (-0.7 from 44.8).

| Facet | Score |
|---|---|
| Discoverability | 64.8 |
| Contract Quality | 0.0 |
| Governance | 4.5 |
| Contract Governance | 4.5 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 61.9 |
| Commercial Clarity | 73.7 |
| Access Clarity | 73.7 |

## Agent readiness — 13.5 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Public docs, registration required — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (7)

- **Dealer.com Accounts API** — Dealership account information for dealers who have a relationship with Dealer.com. GET /accounts/search returns a filterable, paginated list; GET /accounts/id/{accountId} retur...
- **Dealer.com Incentives API** — Manufacturer and dealer incentive offers. GET /incentives returns a filterable, paginated list; GET /incentives/id/{uniqueId} returns one offer, keyed by a composite accountID_i...
- **Dealer.com Vehicle API** — Vehicle inventory available for sale at Dealer.com dealerships in the United States and Canada. GET /vehicles/search returns a filterable, paginated list; GET /vehicles/id/{uuid...
- **Dealer.com Equipment API** — Equipment and option data for vehicles in Dealer.com inventory, exposed as its own resource alongside the Vehicle API. GET /vehicles/equipment returns a paginated list and GET /...
- **Dealer.com Price API** — Vehicle price data for Dealer.com inventory, exposed as its own resource within the Inventory family alongside the Vehicle and Equipment APIs. Complements the twenty price field...
- **Dealer.com Website Integration API** — Browser-side JavaScript API that lets Integrated Partner Program partners place and control experiences on Dealer.com dealer websites. A partner hosts one script on their own CD...
- **Dealer.com Leads API** — Lead generation and management capability - pre-qualification, messaging, and customer-engagement tools that capture website leads and route them into dealer CRM and Cox Automot...

## Security (3)

- **Dealer Com Authentication** — 5 schemes
- **Dealer Com Domain Security** — TLSv1.3 · DMARC
- **Dealer Com Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Dealer Com Plans Pricing**

## Tags

Automotive, Dealership, Digital Marketing, Website Platform, Inventory, Vehicle Data, Incentives, Leads, Digital Advertising, Cox Automotive, Partner Program

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/dealer-com/). Scores are computed from the provider's own public artifacts under a published rubric.