# Datorama

**Canonical:** https://apis.io/providers/datorama/  
**Website:** https://datorama.com  
**APIs profiled:** 2

Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting and dashboarding layer, using its "Genius" machine learning engine to automate data harmonization across ad, social, web, and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing Cloud Intelligence. The marketing, pricing, legal, trust and support surfaces have moved to salesforce.com, but the developer surface is still live on the original domain: a Gatsby developer portal at developers.datorama.com documents an Intelligence Platform API and a synchronous Query API on https://api.datorama.com/v1, both authenticated with a per-user personal access token in an Authorization header, both rate limited per user (60 platform req/min, 200 query req/min, 20,000 calls/day UTC) with X-PlatformRateLimit-*, X-QueryRateLimit-* and X-DailyQuota-* response headers, plus an asynchronous Reporting API for large exports, a header-switched sandbox mode, an Apps JavaScript SDK and a `dato` CLI on npm, a custom-connector framework, and — new in July 2026 — a first-party MCP server (@datorama/mci-mcp-sdk) that proxies MCP JSON-RPC to a tenant /api/mcp endpoint using an OAuth2 service-account key. No OpenAPI, AsyncAPI, GraphQL SDL, llms.txt, /.well-known/ document or A2A agent card is published anywhere on the surface. This profile entered the API Evangelist network as a lightspeed-venture-partners portfolio lead.

## Kin Score — 51.8 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 51.8).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 73.7 |
| Developer Ergonomics | 78.3 |
| Commercial Clarity | 81.6 |

## Agent readiness — 30.2 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Paid, sales-assisted, API access separately entitled — onboarding: unknown, pricing: paid, trial: no (confidence: high).

## APIs (2)

- **Intelligence Platform API** — REST API to set up, manage and administer a Marketing Cloud Intelligence (Datorama) account — accounts, workspaces, users, permission sets, data streams, connectors, data source...
- **Intelligence Query API** — Synchronous JSON query API for reading harmonized Marketing Cloud Intelligence (Datorama) data out into any other platform, including all classifications and calculations. POST ...

## MCP servers (1)

- **datorama-mcp.yml**

## Security (4)

- **Datorama Authentication** — apiKey/oauth2 · 3 schemes
- **Datorama Domain Security** — TLSv1.3 · HSTS · DMARC
- **Datorama Vulnerability Disclosure** — Hackerone · security.txt · contact published
- **Datorama Trust Center** — SOC 2, SOC 3, C5 (ISAE 3000), UK Cyber Essentials, UK Cyber Essentials Plus, Spain ENS High, EU Processor Binding Corporate Rules

## Plans (1)

- **Datorama Plans Pricing**

## Tags

Company, Analytics, Marketing, Marketing Intelligence, Advertising, Data, Business Intelligence, Reporting, Salesforce, Marketing Analytics, Data Harmonization, Dashboards, MCP

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/datorama/). Scores are computed from the provider's own public artifacts under a published rubric.