# Dataxu

**Canonical:** https://apis.io/providers/dataxu/  
**Website:** https://www.dataxu.com  
**APIs profiled:** 0

DataXu was a Boston-based programmatic advertising technology company, founded in 2009, that built a cloud-based demand-side platform (DSP) for automated, data-driven media buying across display, video, mobile, and connected TV. The company was acquired by Roku in 2019 and its technology was absorbed into Roku's OneView advertising platform (now Roku Ads). DataXu no longer operates as an independent brand: its primary domain (dataxu.com) 301-redirects into Roku's advertising site, and there is no independent DataXu developer portal, public API, SDK, or documentation surface. This profile is retained in the API Evangelist network as a historical / acquired-company record surfaced from the Menlo Ventures portfolio.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Advertising, AdTech, Programmatic Advertising, Demand-Side Platform, Connected TV, Acquired, Roku

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/dataxu/). Scores are computed from the provider's own public artifacts under a published rubric.