# Datalot

**Canonical:** https://apis.io/providers/datalot/  
**Website:** https://www.datalot.com/  
**APIs profiled:** 0

Datalot (now operating under parent company Centerfield Insurance Services) is an analytics-driven digital customer-acquisition and live lead/call marketplace platform for the insurance industry, spanning auto, home, life, health, Medicare, and commercial lines. It runs digital demand-generation campaigns, qualifies consumers in a real-time marketplace, and routes them by data to carriers and agents, adding agent-presence and telephony management, TCPA/regulatory compliance tooling, and secondary-market handling for unmatched consumers. Named carrier clients include Liberty Mutual, Allstate, Farmers, Progressive, Travelers, Aetna, and Humana. The company is SOC 2 certified. It was surfaced as a portfolio company of bessemer-venture-partners; the customer-facing surface is an authenticated carrier/agent portal at app.datalot.com with no public API, SDK, or developer documentation.

## Kin Score — 9.6 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 9.6).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

Regulatory layer — **Insurance**: 21.2 (matched via tags).

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Datalot Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Insurance, Insurtech, Lead Generation, Customer Acquisition, Marketing, Marketplace, Advertising

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/datalot/). Scores are computed from the provider's own public artifacts under a published rubric.