# Datafy

**Canonical:** https://apis.io/providers/datafy/  
**Website:** https://www.datafy.com/  
**APIs profiled:** 1

Datafy is a location-analytics and advertising platform, founded in 2018 and headquartered in Ogden, Utah, that helps destinations and communities turn visitation, spending, and behavioral signals into marketing decisions. It serves travel and tourism boards, attractions, downtowns, retail partners, and civic organizations with three core offerings — data analytics, targeted advertising, and real-world attribution — alongside Tally, a hardware attendance-measurement sensor. Datafy does publish a public API reference at https://www.datafy.com/docs covering the Datafy Data API, a self-described beta JSON-over-HTTP reporting API at api.datafy.com with three endpoints (data, options, progress), authenticated by a 30-day portal-issued bearer JWT that a customer-experience representative must unlock before the API Access page becomes visible. No OpenAPI, SDK, package, or self-service signup is published, and the company's widest developer-touching surface is its per-customer measurement tag family — website pixel, 1x1 media impression pixels, and click tags. The company reports 500+ clients and holds a SOC 2 Type II certification from A-LIGN.

## Kin Score — 26.2 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 26.2).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 43.5 |
| Commercial Clarity | 42.1 |

## Agent readiness — 15.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Enterprise · Requires approval — onboarding: approval, pricing: enterprise, trial: no (confidence: high).

## APIs (1)

- **Datafy Data API** — The Datafy Data API is a beta JSON-over-HTTP reporting API that returns aggregated visitation analytics for a destination. It is RPC-shaped rather than resource-shaped: three fi...

## Security (2)

- **Datafy Authentication** — 1 scheme
- **Datafy Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Datafy Plans Pricing**

## Tags

Company, Analytics, Advertising, Location Intelligence, Attribution, Tourism, Marketing, Visitation Data, Destination Marketing, Measurement

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/datafy/). Scores are computed from the provider's own public artifacts under a published rubric.