# CUUP, Inc.

**Canonical:** https://apis.io/providers/cuup-inc/  
**Website:** https://shopcuup.com/  
**APIs profiled:** 0

CUUP, Inc. is a New York City-based direct-to-consumer intimates brand founded in 2018 by Abby Morgan and Kearnon O'Molony, offering precision-fit bras, underwear, loungewear, apparel, and swim across an extended range of cup and band sizes sold through its shopcuup.com online store. Backed by Insight Partners and Forerunner Ventures, CUUP was acquired by FULLBEAUTY Brands in July 2023 and now runs on the FULLBEAUTY commerce platform. As a consumer retail company it exposes no public developer API; this API Evangelist profile captures its public web presence, domain security posture, and commercial policy pages.

## Kin Score — 11.5 / 100 (emerging)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 11.5).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Cuup Inc Domain Security** — TLSv1.3 · HSTS

## Tags

Company, Consumer, Retail, E-Commerce, Apparel, Intimates, Direct to Consumer, Fashion

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/cuup-inc/). Scores are computed from the provider's own public artifacts under a published rubric.