# CRM Bonus

**Canonical:** https://apis.io/providers/crm-bonus/  
**Website:** https://crmbonus.com.br  
**APIs profiled:** 1

CRM Bonus (CRMBonus) is a Brazilian retail technology platform for customer acquisition, conversion, and loyalty. Its products include Giftback cashback and rewards, the Vale Bonus consumer rewards app connecting brands to over five million shoppers, CRMBack WhatsApp-based e-commerce conversion, CRMAds retail media on WhatsApp, and Oto CRM — the physical-retail CRM platform CRMBonus acquired outright from WPP in June 2025 and now lists as a first-party retail solution. It integrates with 300+ ERP, point-of-sale, and e-commerce systems including VTEX, Shopify, Linx, TOTVS, Nuvemshop, Wake, and PagSeguro. The publicly documented machine-readable contract is the Oto Data API — an OpenAPI 3.1.0 upsert-ingestion API for customers, orders, order items, products, stores, sellers, cashback, NPS, and Oto Tags events — served at data-api.otocrm.com.br with a public ReDoc/Swagger reference. The Giftback and Vale Bonus APIs on api.crmbonus.com are partner-token gated with no public reference; that host answers HTTP 200 with an "OK!!" envelope for every path, including every /.well-known/* probe, so none of those 200s carry a real document.

## Kin Score — 45.2 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-2.7 from 47.9).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 49.7 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 39.5 |
| Developer Ergonomics | 63.7 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 44.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | documented |
| Error Semantics | verified |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Request Access — onboarding: unknown, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Oto Data API** — REST data-ingestion API for the Oto CRM platform (a CRMBonus retail solution). Thirteen POST operations load customers, orders, order items, products, stores, sellers, cashback ...

## MCP servers (1)

- **crm-bonus-mcp.yml**

## Agentic access (1)

- **Crm Bonus Agentic Access** — 13 operations · 13 acting

## Security (2)

- **Crm Bonus Authentication** — http · 1 scheme
- **Crm Bonus Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Crm Bonus Plans Pricing**

## Tags

Company, Retail, Loyalty, Cashback, CRM, Retail Media, E-commerce, Brazil, WhatsApp, Customer Data, Data Ingestion, Point of Sale

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/crm-bonus/). Scores are computed from the provider's own public artifacts under a published rubric.