# CleverTap

**Canonical:** https://apis.io/providers/clevertap/  
**Website:** https://clevertap.com/  
**APIs profiled:** 12

CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels. CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs, feature flags, and more, authenticated via account ID and passcode headers.

## Kin Score — 68.6 / 100 (exemplar)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 68.6).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 64.3 |
| Governance | 75.8 |
| Contract Governance | 75.8 |
| Operational Transparency | 65.8 |
| Developer Ergonomics | 38.7 |
| Commercial Clarity | 89.5 |
| Access Clarity | 89.5 |

## Agent readiness — 46.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (12)

- **CleverTap Profile API** — Upload, retrieve, update, and delete user profiles in CleverTap with identity, demographic, and custom property data.
- **CleverTap Event API** — Record user events with arbitrary properties for behavioral segmentation, funnels, and triggered messaging.
- **CleverTap Campaign API** — Programmatically create and manage push, email, SMS, web, and in-app campaigns and retrieve message status reports.
- **CleverTap Bulletins API** — Raise a Bulletin in CleverTap when a business event is triggered, used to drive real-time campaign delivery from external systems.
- **CleverTap Catalog API** — Manage product catalog data feeding personalization, recommendations, and product-aware messaging.
- **CleverTap Custom List API** — Create and update custom lists used as audience segments in campaigns and journeys.
- **CleverTap Remote Config API** — Manage feature flags and remote configuration variables delivered to mobile apps and websites.
- **CleverTap Real-Time Counts API** — Query real-time counts and trends of events, profiles, and segments.
- **CleverTap Campaigns API** — The Campaigns API from CleverTap — 3 operation(s) for campaigns.
- **CleverTap Events API** — The Events API from CleverTap — 2 operation(s) for events.
- **CleverTap Profiles API** — The Profiles API from CleverTap — 4 operation(s) for profiles.
- **CleverTap Reports API** — The Reports API from CleverTap — 2 operation(s) for reports.

## MCP servers (1)

- **CleverTap MCP Server** — CleverTap operates a first-party remote MCP server at mcp.clevertap.com. The server is OAuth-protected end to end, so tools/list and initialize both return 401 anonymously and t...

## Agentic access (1)

- **Clevertap Agentic Access** — 10 operations · 8 acting · 1 human-in-the-loop

## Security (3)

- **Clevertap Authentication** — apiKey/http/oauth2 · 4 schemes
- **Clevertap Domain Security** — TLSv1.3 · HSTS · DMARC
- **Clevertap Trust Center** — SOC 2, ISO 27001, ISO 27017, HIPAA, GDPR, CSA STAR

## Plans (1)

- **Clevertap Plans Pricing**

## Tags

Audiences, Customer Engagement, Customer Retention, Marketing Automation, Mobile Engagement, Push Notifications, User Behavior

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/clevertap/). Scores are computed from the provider's own public artifacts under a published rubric.