# Circana **Canonical:** https://apis.io/providers/circana/ **Website:** https://www.circana.com **APIs profiled:** 20 Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in global consumer spending across 26 industries. ## Kin Score — 34.5 / 100 (thin) Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 34.5). | Facet | Score | |---|---| | Discoverability | 72.2 | | Contract Quality | 30.1 | | Governance | 25.0 | | Contract Governance | 25.0 | | Operational Transparency | 5.3 | | Developer Ergonomics | 35.7 | | Commercial Clarity | 44.7 | | Access Clarity | 44.7 | ## Agent readiness — 41.9 (agent-ready) | Dimension | Value | |---|---| | Spec Presence | yes | | Agentic Access | derived | | Reversibility Documented | no | | MCP Server | no | | Auth Clarity | yes | | Idempotency | no | | Error Semantics | verified | | OpenAPI Examples | verified | | Rate Limit Signal | documented | | Event Surface Described | no | | Agent Skills | no | | Well Known Catalog | no | | Consent Identity | no | | Agent Card | no | | Dry Run Mode | no | ## Access Paid · Self-serve signup — onboarding: self-serve, pricing: paid, trial: no (confidence: high). ## APIs (20) - **Circana Unify+ API** — Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and reporting capabilities with conversational AI for automated analysi... - **Circana Liquid Data Go API** — Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer intelligence for emerging and mid-market CPG and general merchandi... - **Circana Intelligence Suite API** — Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enab... - **Circana Complete Market API** — Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details across CPG categories. - **Circana Complete Consumer API** — Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide a 360-degree view of how, where, and why consumers shop across channels. - **Circana Complete Beauty API** — Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers and retailers to track emerging shifts in consumer preferenc... - **Circana Complete Food and Beverage API** — Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding of U.S. food and beverage consumption patterns. - **Circana Liquid Data Collaborate API** — Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and retailers enabling collaborative insights and data-driven decision m... - **Circana Liquid Data Engage API** — Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data for developing retail strategies. - **Circana Liquid Activation API** — Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic data, integrating with publishers, media platforms, and marketi... - **Circana Price and Promotion API** — Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies, quantify elasticity, and improve promotional efficiency delivering ... - **Circana Retail Media API** — Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS with AI-driven media channel performance ass... - **Circana Complete Why Analytics API** — Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act next before opportunities disappear. - **Circana Brands API** — Brand performance and analytics - **Circana Categories API** — Product category hierarchy and management - **Circana Consumer Panel API** — Consumer panel data and shopper insights - **Circana Exports API** — Data export and download operations - **Circana Market Data API** — Access point-of-sale and market measurement data - **Circana Reports API** — Report generation and management - **Circana Retailers API** — Retailer data and channel analytics ## Agentic access (1) - **Circana Agentic Access** — 14 operations · 2 acting ## Security (2) - **Circana Authentication** — http · 1 scheme - **Circana Domain Security** — TLSv1.3 · HSTS · DMARC ## Plans (1) - **Circana Plans Pricing** ## Use cases (10) - **Market Share Tracking** — Track brand and category performance across retail channels with POS and panel data to understand competitive positioning. - **New Product Innovation** — Validate new product concepts with custom simulations and predictive market structure analysis to prioritize winning ideas. - **Pricing Optimization** — Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and margin. - **Promotional Planning** — Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional spending. - **Consumer Segmentation** — Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies. - **Retail Media Measurement** — Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved ROAS. - **Assortment Optimization** — Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth. - **Supply Chain Visibility** — Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early. - **Audience Activation** — Build purchase-based audience segments and activate them across publishers and media platforms in minutes. - **Foodservice Intelligence** — Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics. ## Tags Analytics, Consumer Data, Market Research, Retail, CPG, Point-of-Sale, Consumer Insights, Business Intelligence --- Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/circana/). Scores are computed from the provider's own public artifacts under a published rubric.