# Census

**Canonical:** https://apis.io/providers/census/  
**Website:** https://www.getcensus.com/  
**APIs profiled:** 10

Census is a reverse ETL and data activation platform that syncs data from cloud data warehouses (Snowflake, BigQuery, Databricks, Redshift) into operational SaaS applications. Census was acquired by Fivetran and is now branded as Fivetran Activations, offering a REST API for managing workspaces, datasets, syncs, destinations, and custom destinations, plus embedded Activations (Connect Links) for Powered by Fivetran use cases.

## Kin Score — 35.8 / 100 (thin)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 35.8).

| Facet | Score |
|---|---|
| Discoverability | 64.8 |
| Contract Quality | 58.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 13.2 |
| Developer Ergonomics | 28.6 |
| Commercial Clarity | 36.8 |
| Access Clarity | 36.8 |

## Agent readiness — 29.1 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (10)

- **Census Activations REST API** — The Census Activations REST API (formerly Census Management API) lets teams programmatically manage reverse ETL pipelines, sources, models, destinations, syncs, and sync runs. T...
- **Census Custom Destinations API** — Custom Destinations API lets partners declare the type of data a destination can process, the operations allowed on that data, and the loading mechanism so that Activations can ...
- **Census Connect Links (Powered by Fivetran)** — Connect Links enable embedded Activations flows for Powered by Fivetran partners, letting end users configure destinations and syncs from within a host application via hosted URLs.
- **Census Destinations API** — Destination connections to operational systems
- **Census Models API** — Modeled queries that drive activations
- **Census Segments API** — Audience segments
- **Census Sources API** — Source connections to data warehouses
- **Census SyncRuns API** — Sync executions
- **Census Syncs API** — Sync configurations
- **Census Workspaces API** — Organization-level workspace management

## Agentic access (1)

- **Census Agentic Access** — 27 operations · 15 acting

## Security (3)

- **Census Authentication** — http · 1 scheme
- **Census Domain Security** — TLSv1.3 · HSTS · DMARC
- **Census Trust Center** — SOC 2, ISO 27001, PCI DSS, HIPAA, GDPR

## Plans (1)

- **Census Plans Pricing**

## Tags

Connectors, Data Activation, Data Warehouse, Destinations, Fivetran Activations, Reverse ETL, Unified-API

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/census/). Scores are computed from the provider's own public artifacts under a published rubric.