# BrightRoll

**Canonical:** https://apis.io/providers/brightroll/  
**APIs profiled:** 0

BrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of the largest independent real-time bidding marketplaces for digital video ads (RTB/DSP/SSP), connecting brand advertisers and agencies with publisher video inventory across web, mobile, and connected devices. The company was acquired by Yahoo in November 2014 and its technology was folded into Yahoo's advertising stack, later branded under Oath / Verizon Media and now Yahoo Advertising. BrightRoll no longer operates as an independent provider and publishes no standalone developer program or public API. As of this enrichment pass its former domain, brightroll.com, returns an HTTP 301 redirect to Yahoo's advertising platforms page, and the domain is served from Yahoo-owned DNS and mail infrastructure. This profile is retained in the API Evangelist network as an acquired / absorbed company record rather than an active API producer.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Advertising, AdTech, Video Advertising, Programmatic Advertising, Real-Time Bidding, Demand-Side Platform, Acquired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/brightroll/). Scores are computed from the provider's own public artifacts under a published rubric.