# Braze **Canonical:** https://apis.io/providers/braze/ **Website:** https://www.braze.com **APIs profiled:** 24 Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing. ## Kin Score — 81.6 / 100 (exemplar) Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 81.6). | Facet | Score | |---|---| | Discoverability | 92.6 | | Contract Quality | 70.0 | | Governance | 16.7 | | Contract Governance | 16.7 | | Operational Transparency | 92.1 | | Developer Ergonomics | 66.1 | | Commercial Clarity | 100.0 | | Access Clarity | 100.0 | Regulatory layer — **Telecommunications**: 80.6 (matched via tags). ## Agent readiness — 49.2 (agent-ready) | Dimension | Value | |---|---| | Spec Presence | yes | | Agentic Access | no | | Reversibility Documented | no | | MCP Server | documented | | Auth Clarity | yes | | Idempotency | no | | Error Semantics | documented | | OpenAPI Examples | verified | | Rate Limit Signal | documented | | Event Surface Described | yes | | Agent Skills | derived | | Well Known Catalog | no | | Consent Identity | yes | | Agent Card | no | | Dry Run Mode | no | ## Access Paid — onboarding: unknown, pricing: paid, trial: no (confidence: medium). ## APIs (24) - **Braze Catalogs > Catalog Items > Asynchronous API** — The Catalogs > Catalog Items > Asynchronous API from Braze — 1 operation(s) for catalogs > catalog items > asynchronous. - **Braze Catalogs > Catalog Items > Synchronous API** — The Catalogs > Catalog Items > Synchronous API from Braze — 2 operation(s) for catalogs > catalog items > synchronous. - **Braze Catalogs > Catalog Management > Synchronous API** — The Catalogs > Catalog Management > Synchronous API from Braze — 2 operation(s) for catalogs > catalog management > synchronous. - **Braze Email Lists & Addresses API** — Users email subscription status can be updated and retrieved via Braze using a RESTful API. You can use the API to set up bi-directional sync between Braze and other email syste... - **Braze Export > Campaign API** — The Export > Campaign API from Braze — 4 operation(s) for export > campaign. - **Braze Export > Canvas API** — The Export > Canvas API from Braze — 4 operation(s) for export > canvas. - **Braze Export > Custom Events API** — The Export > Custom Events API from Braze — 2 operation(s) for export > custom events. - **Braze Export > KPI API** — The Export > KPI API from Braze — 4 operation(s) for export > kpi. - **Braze Export > News Feed API** — The Export > News Feed API from Braze — 3 operation(s) for export > news feed. - **Braze Export > Purchases API** — The Export > Purchases API from Braze — 3 operation(s) for export > purchases. - **Braze Export > Segment API** — The Export > Segment API from Braze — 3 operation(s) for export > segment. - **Braze Export > Session Analytics API** — The Export > Session Analytics API from Braze — 1 operation(s) for export > session analytics. - **Braze Export > Users API** — The Export > Users API from Braze — 3 operation(s) for export > users. - **Braze Messaging > Live Activities API** — The Messaging > Live Activities API from Braze — 1 operation(s) for messaging > live activities. - **Braze Messaging > Schedule Mesages API** — The Messaging > Schedule Mesages API from Braze — 10 operation(s) for messaging > schedule mesages. - **Braze Messaging > Send Messages API** — The Messaging > Send Messages API from Braze — 5 operation(s) for messaging > send messages. - **Braze Preference Center API** — The Preference Center API from Braze — 4 operation(s) for preference center. - **Braze SCIM API** — The SCIM API from Braze — 2 operation(s) for scim. - **Braze SMS API** — Use the Braze SMS Endpoints to manage your users phone numbers in your subscription groups. - **Braze Subscription Groups > SMS and WhatsApp API** — The Subscription Groups > SMS and WhatsApp API from Braze — 4 operation(s) for subscription groups > sms and whatsapp. - **Braze Templates > Content Blocks API** — Content Blocks are an Email Templating feature that allow you to: - Create a consistent look and feel to your Email campaigns using Content Blocks as Headers and Footers. - Dist... - **Braze Templates > Email Templates API** — The Templates > Email Templates API from Braze — 4 operation(s) for templates > email templates. - **Braze User Data API** — The User API allows you to track information on your users by logging data about your users that comes from outside your mobile app. You can also use this API to delete users fo... - **Braze User Data > External ID Migration API** — The External ID Migration API allows you to rename existing external IDs (creating a new primary ID and deprecating the existing ID) and remove deprecated IDs post-migration.