# Bluma

**Canonical:** https://apis.io/providers/bluma/  
**Website:** https://www.getbluma.com  
**APIs profiled:** 2

Bluma is a San Francisco-based AI company (Y Combinator Fall 2025) building a short-form AI content engine that lets creators, agencies, and brands produce social media video ads at scale. The platform "de-edits" existing reference videos into their individual scenes, captions, and overlays, then uses AI asset generation and a node-based canvas editor to recreate and remix shots into new ads, UGC, and template-based videos optimized for TikTok, Reels, and Shorts. Bluma ships a public developer program: a REST API at api.getbluma.com/api/v1 for asynchronous video generation, templates, credits, API keys, webhooks and usage analytics; Mintlify-hosted documentation at docs.getbluma.com; first-party TypeScript and Python SDKs; a seven-event HMAC-signed webhook surface; published per-tier rate limits; and an undocumented but live hosted MCP server at api.getbluma.com/api/mcp gated by Clerk OAuth 2.1 with dynamic client registration. Founded by Alisa Wu (formerly Zoox/Amazon) and Stephen Ni.

## Kin Score — 60.1 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 60.1).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 51.6 |
| Governance | 12.5 |
| Operational Transparency | 55.3 |
| Developer Ergonomics | 78.3 |
| Commercial Clarity | 76.3 |

## Agent readiness — 52.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium — onboarding: unknown, pricing: freemium, trial: yes (confidence: high).

## APIs (2)

- **Bluma API** — Asynchronous short-form video generation REST API. Submit a template id and a prompt to POST /v1/videos, receive a job id, and collect the finished render either by polling GET ...
- **Bluma MCP Server** — Hosted Model Context Protocol server on the Bluma API host. Discovered via RFC 9728 OAuth Protected Resource Metadata rather than from the documentation, which never mentions it...

## MCP servers (1)

- **bluma-mcp.yml**

## Security (2)

- **Bluma Authentication** — 3 schemes
- **Bluma Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Bluma Plans Pricing**

## Tags

Company, AI, Video, Video Generation, Advertising, Marketing, Content Creation, Short-Form Video, Social Media, Generative AI, Creative Tools, Text To Speech, Media, Automation, Webhooks

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/bluma/). Scores are computed from the provider's own public artifacts under a published rubric.