# Blueshift

**Canonical:** https://apis.io/providers/blueshift/  
**Website:** https://blueshift.com/  
**APIs profiled:** 2

Blueshift is an AI-powered customer engagement and customer data platform (CDP) that unifies customer profiles, product and content catalogs, and behavioural event streams, then activates them across email, SMS, push, in-app messaging, mobile inbox, iOS Live Activities and on-site live content. Its public surface is a REST API on api.getblueshift.com (US) and api.eu.getblueshift.com (EU) covering customers, events, catalogs, segments, custom user lists, campaigns, templates, shared assets, promotions, external fetches, interest alerts, subscription groups and email validation, documented operation-by-operation with a machine-readable OpenAPI 3.0 document behind every reference page. Blueshift also runs an official OAuth 2.0 remote MCP server in public beta, and ships first-party SDKs for iOS, Android, React Native, Flutter and Cordova.

## Kin Score — 62.0 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 62.0).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 66.4 |
| Governance | 8.3 |
| Operational Transparency | 68.4 |
| Developer Ergonomics | 52.2 |
| Commercial Clarity | 92.1 |

Regulatory layer — **Telecommunications**: 56.9 (matched via tags).

## Agent readiness — 31.1 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## APIs (2)

- **Blueshift REST API** — The Blueshift REST API: 81 operations across 21 resource groups covering customer profiles and privacy operations (create/update, bulk, merge, forget/unforget, delete), event in...
- **Blueshift MCP Server** — Official hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) across campaigns, segments, customer profiles, catalogs, templates, shar...

## MCP servers (1)

- **blueshift-mcp.yml**

## Security (3)

- **Blueshift Authentication** — http/oauth2 · 3 schemes
- **Blueshift Domain Security** — TLSv1.3 · HSTS · DMARC
- **Blueshift Trust Center** — SOC 2, ISO 27001, HIPAA, GDPR

## Plans (1)

- **Blueshift Plans Pricing**

## Tags

customer-data-platform, customer-engagement, marketing-automation, cross-channel-messaging, email, sms, push-notifications, segmentation, personalization, product-recommendations, event-tracking, product-catalog, martech, mcp, agent-native

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/blueshift/). Scores are computed from the provider's own public artifacts under a published rubric.