# Bluecore

**Canonical:** https://apis.io/providers/bluecore/  
**Website:** https://bluecore.com  
**APIs profiled:** 3

Bluecore is a retail marketing technology platform that unifies shopper identity, behavior, and product data into a customer data platform with 20+ predictive AI models, cross-channel experience orchestration (email, SMS, site, paid media), and AI shopping and marketing agents. Its public developer API (developers.bluecore.com) exposes OAuth 2.0 client-credentials authentication, Customer Profile management, eligibility (consent) management, and Communicate surfaces for transactional and direct-send messaging. Customers include Wayfair, Gap, J.Crew, Lenovo, CVS, and Fender. Backed by Norwest Venture Partners and Techstars.

## Kin Score — 52.0 / 100 (developing)

Scored 2026-08-30 under rubric 0.17.2. Trend: flat (+0.0 from 52.0).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 61.3 |
| Governance | 4.5 |
| Contract Governance | 4.5 |
| Operational Transparency | 28.9 |
| Developer Ergonomics | 44.6 |
| Commercial Clarity | 43.4 |
| Access Clarity | 43.4 |

Regulatory layer — **Telecommunications**: 73.6 (matched via tags).

## Agent readiness — 54.1 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | served |
| Idempotency | documented |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | verified |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | no |
| Dynamic Client Registration | yes |
| Agentic Commerce | no |

## Access

Contact sales — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (9)

- **Bluecore Authn API** — The Authn API from Bluecore — 1 operation(s) for authn.
- **Bluecore CampaignsAPIPublic API** — The CampaignsAPIPublic API from Bluecore — 1 operation(s) for campaignsapipublic.
- **Bluecore Direct send API** — The Direct send API from Bluecore — 1 operation(s) for direct send.
- **Bluecore Eligibility API** — The Eligibility API from Bluecore — 2 operation(s) for eligibility.
- **Bluecore Profile API** — The Profile API from Bluecore — 1 operation(s) for profile.
- **Bluecore Transactional API** — The Transactional API from Bluecore — 1 operation(s) for transactional.
- **Bluecore Events API** — Bluecore's event-ingestion API - POST shopper behaviour and identity events (viewed_product, search, add_to_cart, remove_from_cart, wishlist, purchase, customer_patch, identify,...
- **Bluecore GET STATUS API** — The GET STATUS API from Bluecore — 1 operation(s) for get status.
- **Bluecore SEND EMAIL API** — The SEND EMAIL API from Bluecore — 1 operation(s) for send email.

## MCP servers (1)

- **Bluecore MCP Server**

## Agentic access (1)

- **Bluecore Agentic Access** — 9 operations · 6 acting

## Security (4)

- **Bluecore Authentication** — oauth2/http-bearer · 3 schemes
- **Bluecore Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC
- **Bluecore Vulnerability Disclosure** — Hackerone · contact published
- **Bluecore Trust Center** — SOC 2, GDPR, CCPA, EU AI Act

## Plans (1)

- **Bluecore Plans Pricing**

## Tags

Company, Retail, Marketing, Customer Data Platform, Personalization, Email, SMS, Messaging, E-Commerce, Consent

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/bluecore/). Scores are computed from the provider's own public artifacts under a published rubric.