# Bitly

**Canonical:** https://apis.io/providers/bitly/  
**Website:** https://bitly.com  
**APIs profiled:** 11

Bitly is a link management platform for creating, branding, routing and measuring short links, QR Codes and link-in-bio pages at scale. The Bitly v4 REST API is a 94-operation, bearer-authenticated JSON API at https://api-ssl.bitly.com/v4 covering Bitlink creation and expansion, custom back-halves, branded short domains, groups (workspaces) and organizations, campaigns and channels, dynamic and static QR Codes, bulk shortening, engagement webhooks, and a deep click/scan analytics surface sliced by country, city, device, OS, browser and referrer. Bitly publishes its own OpenAPI 3.0 definition and operates an official remote Model Context Protocol server, making it directly callable by AI agents.

## Kin Score — 69.3 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 69.3).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 71.4 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 84.2 |
| Developer Ergonomics | 66.1 |
| Commercial Clarity | 85.5 |
| Access Clarity | 85.5 |

## Agent readiness — 54.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | verified |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (11)

- **Bitly BSDs API** — List the branded short domains (BSDs) available to the authenticated account. 1 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4....
- **Bitly Bitlinks API** — Create, expand, update, archive and delete Bitlinks, list them by group, and read per-link click, engagement, country, city, device and referrer metrics. 21 operation(s), extrac...
- **Bitly Campaigns API** — Manage marketing campaigns and the channels inside them, grouping Bitlinks for attribution. 8 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bi...
- **Bitly Custom Bitlinks API** — Create and update custom back-halves on existing Bitlinks and read clicks by destination for A/B rotations. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes a...
- **Bitly Groups API** — Manage groups (workspaces) — preferences, tags, shorten counts, exports, feature usage and historical usage — plus the full group-level click, scan and engagement analytics surf...
- **Bitly OAuth Apps API** — Look up the public metadata of a registered Bitly OAuth application by client_id. 1 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4...
- **Bitly Organizations API** — Read organizations, their plan limits, and shorten counts overall and by group. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v...
- **Bitly QR Codes API** — Create dynamic and static QR Codes, customize their render, fetch the image, upgrade a code to a Bitlink, and read scan metrics by browser, city, country and device OS. 16 opera...
- **Bitly User API** — Read and update the authenticated user profile and read the platform limits applied to the account. 3 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https:...
- **Bitly Webhooks API** — Create, read, update, delete and verify webhook endpoints that receive Bitly engagement events. 6 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://de...
- **Bitly MCP Server** — Bitly's official remote Model Context Protocol server, exposing 25 tools for link creation, QR Codes, analytics, groups, custom domains and bulk upload. Hosted by Bitly at https...

## MCP servers (2)

- **Bitly MCP Server**
- **Bitly MCP Server**

## Agentic access (1)

- **Bitly Agentic Access** — 94 operations · 27 acting

## Security (4)

- **Bitly Authentication** — http/oauth2 · 2 schemes
- **Bitly Domain Security** — TLSv1.3 · HSTS · DMARC
- **Bitly Vulnerability Disclosure** — security.txt · contact published
- **Bitly Trust Center** — SOC 2 Type 2, GDPR, CCPA

## Plans (1)

- **Bitly Plans Pricing**

## Tags

Links, URL Shortener, QR Codes, Analytics, Marketing, Link Management, Webhook, Attribution, Agents, MCP

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/bitly/). Scores are computed from the provider's own public artifacts under a published rubric.