# Attentive **Canonical:** https://apis.io/providers/attentive/ **Website:** https://www.attentive.com **APIs profiled:** 2 Attentive is a martech SMS and email marketing platform for e-commerce and retail brands. Its developer platform exposes REST APIs (v1 and v2) plus a GraphQL API for managing subscribers and subscriptions, sending SMS/email and ecommerce events (product view, add-to-cart, purchase), setting custom attributes and custom events, uploading product catalogs, distributing offers/coupon codes, resolving identity across phone/email/Shopify/Klaviyo/custom identifiers, handling CCPA privacy deletion requests, and subscribing to webhooks. It also ships iOS, Android, and React Native SDKs and an on-site JavaScript Tag for creative rendering and event collection. Authentication is OAuth 2.0 (authorization code grant) or a bearer API token. ## Kin Score — 69.5 / 100 (exemplar) Scored 2026-08-30 under rubric 0.17.2. Trend: flat (-0.5 from 70.0). | Facet | Score | |---|---| | Discoverability | 51.9 | | Contract Quality | 64.0 | | Governance | 4.5 | | Contract Governance | 4.5 | | Operational Transparency | 84.2 | | Developer Ergonomics | 58.9 | | Commercial Clarity | 92.1 | | Access Clarity | 92.1 | Regulatory layer — **Telecommunications**: 73.6 (matched via tags). ## Agent readiness — 34.2 (agent-ready) | Dimension | Value | |---|---| | Spec Presence | yes | | Agentic Access | no | | Reversibility Documented | no | | MCP Server | documented | | Auth Clarity | bearer | | Idempotency | no | | Error Semantics | documented | | OpenAPI Examples | partial | | Rate Limit Signal | documented | | Event Surface Described | yes | | Agent Skills | derived | | Well Known Catalog | no | | Consent Identity | no | | Agent Card | no | | Dry Run Mode | no | | Delegated Identity | documented | | Protected Resource Metadata | no | | Dynamic Client Registration | no | | Agentic Commerce | no | ## Access Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium). ## APIs (19) - **Attentive Access Token API** — Public applications must authenticate using the OAuth 2.0 specification to use Attentive’s API resources. Attentive uses OAuth 2.0’s authorization code grant flow to issue acces... - **Attentive Bulk Segment Operations API** — The Bulk Segment Operations API from Attentive — 1 operation(s) for bulk segment operations. - **Attentive Bulk Status API** — Endpoints for managing bulk data ingestion jobs. Use these endpoints to monitor the processing status asynchronously. - **Attentive Bulk User Operations API** — The Bulk User Operations API from Attentive — 1 operation(s) for bulk user operations. - **Attentive Custom Attributes API** — Use the Custom Attributes API to apply customizable data or characteristics to each of your subscribers. This API will either create a new custom attribute if it doesn't already... - **Attentive Custom Events API** — Use the Custom Events API to send user actions to use in the Attentive Segment Builder and Journey Builder for both email and text messages. This data cannot contain any sensiti... - **Attentive eCommerce API** — Use the eCommerce API to trigger an event when a user views a product, adds a product to their shopping cart, or makes a purchase. - **Attentive Identity API** — Use the Identity API to manage user identifiers. With this API, you can programmatically add a client user identifier or custom identifier(s) to a user. You should only use clie... - **Attentive Offers API** — You can use the Offers API to add discount codes to an existing offer.

Create an offer

  1. Navigate to the [Offers](https://ui.attentivemobile.com/offers) ... - **Attentive Privacy Request API** — You can use the Privacy Request API in order to comply with [California Consumer Privacy Act](https://epic.org/california-consumer-privacy-act-ccpa/) deletion requests through A... - **Attentive Product Catalog API** — Our product catalog API unlocks the ability to send high-performing journeys such as back in stock, low inventory, and price drop. It also lets you segment your customers and br... - **Attentive Segments API** — Endpoints for submitting bulk segment member additions and removals. Use these endpoints to manage segment memberships in bulk and monitor the processing status asynchronously. ... - **Attentive Subscribers API** — Use the Subscribers API to manage subscriptions. With this API, you can programmatically subscribe and unsubscribe users from subscriptions. - **Attentive Test Authentication API** — Use the Test Authentication endpoint to test your unique token that you received from Attentive. Make sure to save your token because all API requests are authenticated using be... - **Attentive Test Authentication V2 API** — Use the V2 Test Authentication endpoint to test your unique token that you received from Attentive. Make sure to save your token because all API requests are authenticated using... - **Attentive User Attributes API** — Endpoints for submitting bulk user attribute updates. Use these endpoints to upload large datasets of user data in a single request and monitor the processing status asynchronou... - **Attentive User Properties API** — This API will either create a new user if it doesn't already exist or update an existing one with the attributes provided. You can then use these attributes as macros in message... - **Attentive Webhooks API** — Create and manage webhooks - **Attentive GraphQL API** — Attentive's GraphQL API (beta) at POST https://api.attentivemobile.com/v1/graphql, authenticated with the same application token as the REST API and gated by the same app scopes... ## MCP servers (1) - **Attentive MCP Server** ## Security (4) - **Attentive Authentication** — http/oauth2 · 2 schemes - **Attentive Domain Security** — TLSv1.3 · HSTS · DMARC - **Attentive Vulnerability Disclosure** — disclosure policy published - **Attentive Trust Center** — SOC 2, GDPR ## Plans (1) - **Attentive Plans Pricing** ## Tags Company, Martech, SMS Marketing, Email Marketing, E-Commerce, Marketing Automation, Subscribers, Webhook, Customer Engagement --- Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/attentive/). Scores are computed from the provider's own public artifacts under a published rubric.