# AppsFlyer

**Canonical:** https://apis.io/providers/appsflyer/  
**Website:** https://www.appsflyer.com/  
**APIs profiled:** 11

AppsFlyer is a mobile marketing analytics and attribution platform used by app marketers to measure, attribute and optimize user acquisition across mobile, web, CTV, console and PC. Its developer surface spans mobile and platform SDKs (iOS, Android, Unity, React Native, Flutter, Cordova, Unreal, Roku, Tizen, webOS) and a large REST API estate published on the AppsFlyer developer hub: Pull APIs for raw and aggregate report export, the Master and Cohort reporting APIs, server-to-server and client-to-server event ingestion APIs, the OneLink deep-linking API, audience import/activation APIs, SKAdNetwork conversion-value and postback APIs, app and user management APIs, the Protect360 click-signing anti-fraud API, the ROI360 net-revenue API, and an OpenDSR privacy-request API. AppsFlyer also runs a Push API webhook surface for real-time postbacks and a hosted Model Context Protocol (MCP) server for agent access.

## Kin Score — 66.9 / 100 (exemplar)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 66.9).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 63.3 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 73.7 |
| Developer Ergonomics | 58.9 |
| Commercial Clarity | 92.1 |
| Access Clarity | 92.1 |

## Agent readiness — 49.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | served |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | derived |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | no |
| Dynamic Client Registration | yes |
| Agentic Commerce | no |

## APIs (11)

- **Pull API (Reporting Data)** — Report-pull endpoints that export AppsFlyer attribution and analytics data as CSV/JSON: raw-data installs, in-app events, re-engagements, retargeting, uninstalls, ad-revenue and...
- **Events APIs (Server-to-Server & Client-to-Server)** — Event-ingestion endpoints for sending installs, sessions and in-app events to AppsFlyer from a server or a non-mobile client. Covers the mobile S2S events API (api3), the legacy...
- **Management APIs** — Account and configuration management endpoints: app management V2.0 (add, update and delete apps), the app list API for app owners and ad networks, bulk user management, the aud...
- **Audience APIs** — Audience segmentation and activation endpoints: the Audience External API for listing, connecting, splitting, pausing and inspecting audiences and their partner connections, the...
- **OneLink API** — The OneLink API creates, reads, updates and deletes AppsFlyer OneLink attribution links and custom deep-link URLs programmatically, including the link parameters, TTL, branded d...
- **SKAdNetwork (SKAN) APIs** — Apple SKAdNetwork endpoints: the SKAN aggregated performance report API, the SKAN aggregated postbacks-by-arrival-date API, the conversion-value (CV) schema APIs for advertisers...
- **OpenDSR API** — The OpenDSR (Data Subject Request) API implements the IAB OpenDSR specification so advertisers can submit, track, and cancel GDPR/CCPA subject access and erasure requests agains...
- **Click Signing API (Protect360)** — The Protect360 click-signing API manages the secret keys, configuration, excluded apps, circuit breaker and reporting used to cryptographically sign attribution clicks so AppsFl...
- **ROI360 Net Revenue API** — The ROI360 net-revenue API returns store-tax and net-revenue figures per app and store so marketers can measure return on ad spend against revenue net of app-store commission an...
- **Creative External API** — The Creative External API uploads creative assets and publishes ads to ad networks programmatically, bypassing the AppsFlyer Creative Dashboard UI. It is asynchronous — a batch ...
- **AppsFlyer MCP Server** — AppsFlyer's hosted Model Context Protocol server exposes AppsFlyer's unified marketing data to LLM clients and agents over an OAuth 2.1 authorization-code + PKCE flow with dynam...

## MCP servers (1)

- **AppsFlyer MCP Server**

## Security (4)

- **Appsflyer Authentication** — apiKey/http · 4 schemes
- **Appsflyer Domain Security** — TLSv1.3 · HSTS · DMARC
- **Appsflyer Vulnerability Disclosure** — Hackerone
- **Appsflyer Trust Center** — SOC 2, ISO 27001, ISO 27017, ISO 27018, ISO 27032, ISO 27701, CSA STAR, TrustArc Enterprise Privacy Certification, PRIVO (GDPR + COPPA), EU-US Data Privacy Framework

## Plans (1)

- **Appsflyer Plans Pricing**

## Tags

Company, Mobile Attribution, Marketing Analytics, Mobile Measurement, Deep Linking, Audiences, Ad Fraud Prevention, SKAdNetwork, Privacy, Advertising Technology, Mobile SDK, Agentic AI

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/appsflyer/). Scores are computed from the provider's own public artifacts under a published rubric.