# AppLovin

**Canonical:** https://apis.io/providers/applovin/  
**Website:** https://www.applovin.com  
**APIs profiled:** 11

AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management, conversion tracking, and reporting capabilities into their applications.

## Kin Score — 37.2 / 100 (thin)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 37.2).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 30.7 |
| Governance | 41.7 |
| Contract Governance | 41.7 |
| Operational Transparency | 47.4 |
| Developer Ergonomics | 37.5 |
| Commercial Clarity | 7.9 |
| Access Clarity | 7.9 |

## Agent readiness — 48.9 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | documented |
| Error Semantics | documented |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Free · Self-serve signup — onboarding: self-serve, pricing: free, trial: no (confidence: high).

## APIs (11)

- **AppLovin Ad Units API** — Ad unit lifecycle and configuration
- **AppLovin Asset Reporting API** — Creative-level performance reporting
- **AppLovin Assets API** — Creative asset upload and listing
- **AppLovin Campaigns API** — Campaign create / update / list operations
- **AppLovin Conversion Events API** — Server-to-server conversion event ingestion
- **AppLovin Creative Sets API** — Creative set lifecycle operations
- **AppLovin Experiments API** — Ad unit A/B experiment management
- **AppLovin Growth Reporting API** — Campaign performance reporting for advertisers and publishers
- **AppLovin Revenue Reporting API** — Mediation revenue and user-level reporting
- **AppLovin Test Devices API** — Test device management
- **AppLovin Waterfalls API** — Per-segment waterfall management

## MCP servers (1)

- **Candidate MCP tool surface (no server published)**

## Agentic access (1)

- **Applovin Agentic Access** — 30 operations · 14 acting

## Security (2)

- **Applovin Authentication** — apiKey/http · 3 schemes
- **Applovin Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Applovin Plans Pricing**

## Tags

Advertising, Mobile, AdTech, App Monetization, Mediation, User Acquisition, Marketing Technology, Conversion Tracking

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/applovin/). Scores are computed from the provider's own public artifacts under a published rubric.