# Amplify

**Canonical:** https://apis.io/providers/amplify/  
**Website:** https://getamplifylife.com  
**APIs profiled:** 1

Amplify (Amplify Life Insurance) is an insurtech founded in 2019 and launched in 2020, building what it calls the modern infrastructure for life insurance. It sells term, permanent, indexed universal life (IUL), annuity, final expense whole life and accidental death benefit products, with an emphasis on cash-value policies customers can borrow against while alive. Amplify distributes through four motions on one platform: a direct-to-consumer digital experience, an advisor and referral network, embedded distribution inside partner products, and white-label carrier partnerships with carriers and reinsurers including FGL, EMC and Munich Re. Its public developer surface is minimal: there is no developer portal, no published OpenAPI and no public SDKs. The company does operate a production API host (api.getamplifylife.com) fronted by AWS API Gateway that rejects unauthenticated calls, and it publishes embeddable IUL/VUL calculator widgets under /embed/ used for partner and advisor placements.

## Kin Score — 22.8 / 100 (emerging)

Scored 2026-08-30 under rubric 0.17.2. Trend: flat (+0.0 from 22.8).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 19.0 |
| Commercial Clarity | 38.2 |
| Access Clarity | 38.2 |

Regulatory layer — **Insurance**: 37.9 (matched via tags).

## Agent readiness — 5.4 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Amplify Distribution API** — Private partner-facing API behind api.getamplifylife.com, used for Amplify's embedded distribution motion ("Embed your products inside trusted partner ecosystems via API", per t...

## Security (2)

- **Amplify Authentication** — http · 1 scheme
- **Amplify Domain Security** — TLSv1.2 · DMARC

## Tags

Company, Insurance, Insurtech, Life Insurance, Financial-Services, Fintech, Embedded Finance, Annuities

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/amplify/). Scores are computed from the provider's own public artifacts under a published rubric.