# Amazon Pinpoint

**Canonical:** https://apis.io/providers/amazon-pinpoint/  
**Website:** https://console.aws.amazon.com/pinpoint/  
**APIs profiled:** 6

Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that enables you to engage with customers across multiple messaging channels including email, SMS, push notifications, and voice messages. Note - AWS will end support for Amazon Pinpoint on October 30, 2026. SMS, voice, mobile push, OTP, and phone number validation APIs will continue through AWS End User Messaging.

## Kin Score — 82.5 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 82.5).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 78.8 |
| Governance | 55.3 |
| Contract Governance | 55.3 |
| Operational Transparency | 81.6 |
| Developer Ergonomics | 85.1 |
| Commercial Clarity | 89.5 |
| Access Clarity | 89.5 |

Regulatory layer — **Telecommunications**: 50.0 (matched via tags).

## Agent readiness — 47.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (6)

- **Amazon Pinpoint Applications API** — Operations for managing Pinpoint applications (projects)
- **Amazon Pinpoint Apps API** — The Apps API from Amazon Pinpoint — 48 operation(s) for apps.
- **Amazon Pinpoint Phone API** — The Phone API from Amazon Pinpoint — 1 operation(s) for phone.
- **Amazon Pinpoint Recommenders API** — The Recommenders API from Amazon Pinpoint — 2 operation(s) for recommenders.
- **Amazon Pinpoint Tags API** — The Tags API from Amazon Pinpoint — 2 operation(s) for tags.
- **Amazon Pinpoint Templates API** — The Templates API from Amazon Pinpoint — 8 operation(s) for templates.

## Agentic access (1)

- **Amazon Pinpoint Agentic Access** — 122 operations · 70 acting

## Security (4)

- **Amazon Pinpoint Authentication** — apiKey · 1 scheme
- **Amazon Pinpoint Domain Security** — TLSv1.3 · HSTS · DMARC
- **Amazon Pinpoint Vulnerability Disclosure** — Hackerone · security.txt · contact published
- **Amazon Pinpoint Trust Center** — SOC 1, SOC 2, SOC 3, FedRAMP, HIPAA, ISO/IEC 27001:2013, ISO/IEC 27017:2015, ISO/IEC 27018:2014, ISO/IEC 9001:2015

## Plans (1)

- **Amazon Pinpoint Plans Pricing**

## Use cases (6)

- **Marketing Campaigns** — Run scheduled, targeted promotional campaigns across email, SMS, and push channels.
- **Customer Onboarding** — Automate welcome sequences and onboarding journeys for new users.
- **Transactional Notifications** — Deliver order confirmations, shipping updates, and account alerts in real time.
- **Re-engagement Campaigns** — Win back inactive users with targeted re-engagement messages and offers.
- **A/B Testing** — Experiment with different message content, timing, and channels to optimize engagement.
- **Event-Based Messaging** — Trigger personalized messages based on in-app events and user behaviors.

## Tags

Campaigns, Communications, Email, Marketing, Messaging, Push Notifications, SMS, Voice, Customer Engagement, Segmentation, Journeys, Analytics

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/amazon-pinpoint/). Scores are computed from the provider's own public artifacts under a published rubric.