# Affiniti

**Canonical:** https://apis.io/providers/affiniti/  
**Website:** https://extu.com/  
**APIs profiled:** 0

Affiniti is the channel-marketing software company founded in Sydney, Australia by Joel Montgomery and listed under that name on the EquityZen secondary market; it traded for most of its life as OneAffiniti and, after Capstreet-backed Incentive Solutions acquired it in April 2021, the combined business rebranded to Extu in September 2023, the brand its product and every live web property carry today. It sells a through-channel marketing automation and channel incentive platform that suppliers and distributors use to run co-branded campaigns, content syndication, rewards, rebates, SPIFFs and attribution for their reseller partners in technology, building, automotive, energy, insurance and medical channels. It is a SaaS product and managed service: its own llms.txt and full XML sitemap list no developer portal, API reference, SDK or machine-readable contract of any kind.

## Kin Score — 24.1 / 100 (emerging)

Scored 2026-09-25 under rubric 0.23.0. Trend: flat (+3.4 from 20.7).

| Facet | Score |
|---|---|
| Discoverability | 55.4 |
| Contract Quality | 0.0 |
| Contract Governance | 18.2 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 19.0 |
| Access Clarity | 43.4 |

Regulatory layer — **Horizontal (data, software, accessibility, platform)**: 39.2 (matched via fallback).

## Agent readiness — 15.1 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | served |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | no |
| Dynamic Client Registration | yes |
| Agentic Commerce | no |

## Security (3)

- **Affiniti Authentication** — openIdConnect/oauth2 · 2 schemes
- **Affiniti Domain Security** — TLSv1.3 · HSTS · DMARC
- **Affiniti Trust Center** — SOC 2 Type 2, GDPR

## Plans (1)

- **Affiniti Plans Pricing**

## Tags

Company, Channel Marketing, Marketing Automation, Through-Channel Marketing, Partner Marketing, Incentives, Loyalty, Rebates, Rewards, B2B SaaS

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/affiniti/). Scores are computed from the provider's own public artifacts under a published rubric.