# AdRoll

**Canonical:** https://apis.io/providers/adroll/  
**Website:** https://www.adroll.com  
**APIs profiled:** 4

AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder. The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks. The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token authentication.

## Kin Score — 58.1 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 58.1).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 43.3 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 68.4 |
| Developer Ergonomics | 49.4 |
| Commercial Clarity | 85.5 |
| Access Clarity | 85.5 |

## Agent readiness — 38.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## APIs (4)

- **NextRoll API for AdRoll** — REST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll platform. Supports OAuth 2.0 flows and Personal Access Tokens with the...
- **NextRoll GraphQL Reporting API** — GraphQL API for retrieving all AdRoll and AdRoll ABM reporting data in a single request — organization, advertisable, campaign, adgroup, ad, audience, email and automation metri...
- **AdRoll MCP Server** — Remote Model Context Protocol server that exposes AdRoll and AdRoll ABM data and supported workflows to MCP-compatible AI clients including Claude, ChatGPT, Cursor, n8n and Micr...
- **NextRoll Server-to-Server (S2S) Event API** — Server-side event ingestion API for sending user events and conversions to AdRoll directly from your own servers, complementing the AdRoll pixel and mobile measurement partner i...

## MCP servers (1)

- **AdRoll MCP Server**

## Security (4)

- **Adroll Authentication** — oauth2/apiKey/http · 5 schemes
- **Adroll Domain Security** — TLSv1.2 · HSTS · DMARC
- **Adroll Vulnerability Disclosure** — Hackerone · contact published
- **Adroll Trust Center** — SOC 2, SOC 3, ISO 27001, PCI DSS, GDPR, CCPA

## Plans (1)

- **Adroll Plans Pricing**

## Tags

Advertising, Display Advertising, Retargeting, Marketing, AdTech, Programmatic

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/adroll/). Scores are computed from the provider's own public artifacts under a published rubric.