# AdNectar

**Canonical:** https://apis.io/providers/adnectar/  
**APIs profiled:** 0

AdNectar was a social advertising startup founded in 2008 and headquartered in Palo Alto, California, that built a sponsored virtual-gifts network for Facebook applications and other social platforms. Its product let agencies and brands run campaigns in which consumers gave branded virtual gifts drawn from a catalog, paired with an embedded rich-media landing unit plus viral distribution, optimization, and reporting, so social-app publishers could monetize their virtual-goods inventory. The company raised roughly $5.3M from investors including Battery Ventures before being acqui-hired by Lockerz in November 2011. AdNectar is now defunct; its original adnectar.com domain is parked and serves no live product, developer portal, or public API. This profile is retained as a historical portfolio-lead record and is not an active API provider. Note that the unrelated adnectar.io (performance marketing) and addnectar.com (Addnectar Solutions) are separate companies and are not associated with this entity.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Advertising, Social, Virtual Goods, Marketing, Defunct, Acquired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/adnectar/). Scores are computed from the provider's own public artifacts under a published rubric.