# ActiveCampaign

**Canonical:** https://apis.io/providers/activecampaign/  
**Website:** https://www.activecampaign.com  
**APIs profiled:** 43

ActiveCampaign is a marketing automation and customer experience platform used by more than 180,000 businesses for email marketing, marketing automation, CRM and sales automation. Its developer surface is unusually broad: nine published OpenAPI documents discoverable through a real RFC 9727 /.well-known/api-catalog, covering the v3 REST API, SMS Broadcast, WhatsApp messaging, Segments V2 and asynchronous segment matching, a reseller Partners API, trackcmp event ingest and a surviving v2 operation. It also ships an Ecommerce GraphQL API, an outbound webhook surface, a first-party remote MCP server with a published tool index, an A2A agent card, and an MIT-licensed Claude plugin of first-party Agent Skills. Authentication is a single unscoped Api-Token header; the base URL is per account.

## Kin Score — 67.2 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 67.2).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 45.7 |
| Governance | 43.2 |
| Contract Governance | 43.2 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 69.0 |
| Commercial Clarity | 100.0 |
| Access Clarity | 100.0 |

## Agent readiness — 62.5 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | derived |
| Agent Skills | yes |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | near-conformant |
| Dry Run Mode | yes |

## APIs (43)

- **ActiveCampaign Accounts API** — The Accounts API from ActiveCampaign — 13 operation(s) for accounts.
- **ActiveCampaign Addresses API** — The Addresses API from ActiveCampaign — 4 operation(s) for addresses.
- **ActiveCampaign AI API** — The AI API from ActiveCampaign — 2 operation(s) for ai.
- **ActiveCampaign Automations API** — The Automations API from ActiveCampaign — 3 operation(s) for automations.
- **ActiveCampaign Branding API** — The Branding API from ActiveCampaign — 2 operation(s) for branding.
- **ActiveCampaign Broadcasts API** — The Broadcasts API from ActiveCampaign — 11 operation(s) for broadcasts.
- **ActiveCampaign Bulk Import API** — The Bulk Import API from ActiveCampaign — 2 operation(s) for bulk import.
- **ActiveCampaign Calendars API** — The Calendars API from ActiveCampaign — 2 operation(s) for calendars.
- **ActiveCampaign Campaigns API** — The Campaigns API from ActiveCampaign — 6 operation(s) for campaigns.
- **ActiveCampaign Contacts API** — The Contacts API from ActiveCampaign — 28 operation(s) for contacts.
- **ActiveCampaign Credits API** — The Credits API from ActiveCampaign — 1 operation(s) for credits.
- **ActiveCampaign Custom Objects API** — The Custom Objects API from ActiveCampaign — 9 operation(s) for custom objects.
- **ActiveCampaign Deals API** — The Deals API from ActiveCampaign — 25 operation(s) for deals.
- **ActiveCampaign Ecommerce API** — The Ecommerce API from ActiveCampaign — 8 operation(s) for ecommerce.
- **ActiveCampaign Event Tracking API** — The Event Tracking API from ActiveCampaign — 3 operation(s) for event tracking.
- **ActiveCampaign Exports API** — The Exports API from ActiveCampaign — 2 operation(s) for exports.
- **ActiveCampaign Failures API** — The Failures API from ActiveCampaign — 1 operation(s) for failures.
- **ActiveCampaign Fields API** — The Fields API from ActiveCampaign — 7 operation(s) for fields.
- **ActiveCampaign Forms API** — The Forms API from ActiveCampaign — 3 operation(s) for forms.
- **ActiveCampaign Groups API** — The Groups API from ActiveCampaign — 7 operation(s) for groups.
- **ActiveCampaign Lists API** — The Lists API from ActiveCampaign — 5 operation(s) for lists.
- **ActiveCampaign Messages API** — The Messages API from ActiveCampaign — 2 operation(s) for messages.
- **ActiveCampaign Metrics API** — The Metrics API from ActiveCampaign — 5 operation(s) for metrics.
- **ActiveCampaign Notes API** — The Notes API from ActiveCampaign — 2 operation(s) for notes.
- **ActiveCampaign Other API** — The Other API from ActiveCampaign — 14 operation(s) for other.
- **ActiveCampaign Personalizations API** — The Personalizations API from ActiveCampaign — 5 operation(s) for personalizations.
- **ActiveCampaign Recipients API** — The Recipients API from ActiveCampaign — 2 operation(s) for recipients.
- **ActiveCampaign Saved Responses API** — The Saved Responses API from ActiveCampaign — 2 operation(s) for saved responses.
- **ActiveCampaign Scores API** — The Scores API from ActiveCampaign — 2 operation(s) for scores.
- **ActiveCampaign Site Tracking API** — The Site Tracking API from ActiveCampaign — 2 operation(s) for site tracking.
- **ActiveCampaign Snapshots API** — The Snapshots API from ActiveCampaign — 1 operation(s) for snapshots.
- **ActiveCampaign Tags API** — The Tags API from ActiveCampaign — 2 operation(s) for tags.
- **ActiveCampaign Tasks API** — The Tasks API from ActiveCampaign — 6 operation(s) for tasks.
- **ActiveCampaign Templates API** — The Templates API from ActiveCampaign — 1 operation(s) for templates.
- **ActiveCampaign Users API** — The Users API from ActiveCampaign — 5 operation(s) for users.
- **ActiveCampaign Webhooks API** — The Webhooks API from ActiveCampaign — 3 operation(s) for webhooks.
- **ActiveCampaign Segments API** — The Segments API from ActiveCampaign — 8 operation(s) for creating, retrieving, updating and deleting segments (segmentsV2), reading a segment as it existed at a point in time, ...
- **ActiveCampaign Segment Matching API** — The Segment Matching API from ActiveCampaign — 8 operation(s) for asynchronous match-all and match-some segment evaluation. A match request returns a runId; result sets are cach...
- **ActiveCampaign Segment Match One API** — The Segment Match One API from ActiveCampaign — 2 operation(s) that check whether a single contact matches a given segment, addressed either by ActiveCampaign contact id or by t...
- **ActiveCampaign Partners API** — The Partners API from ActiveCampaign — 36 operation(s) for resellers and agency partners: child-account creation and listing, account cloning snapshots, AI customization profile...
- …and 3 more, listed in full on the page.

## MCP servers (1)

- **ActiveCampaign Remote MCP Server** — ActiveCampaign ships a first-party remote MCP server. The tool roster below is the provider's own published table at https://developers.activecampaign.com/page/mcp-available-too...

## Agentic access (1)

- **Activecampaign Agentic Access** — 384 operations · 201 acting · 3 human-in-the-loop

## Security (4)

- **Activecampaign Authentication** — apiKey/http · 4 schemes
- **Activecampaign Domain Security** — TLSv1.3 · HSTS · DMARC
- **Activecampaign Vulnerability Disclosure** — Hackerone
- **Activecampaign Trust Center** — SOC 2, HIPAA, GDPR

## Plans (1)

- **Activecampaign Plans Pricing**

## Use cases (7)

- **Lead Nurturing** — Automate email sequences to nurture leads through the sales funnel based on behavior.
- **E-Commerce Automation** — Trigger post-purchase emails, abandoned cart recovery, and personalized product recommendations.
- **Customer Onboarding** — Automate onboarding sequences for SaaS products to improve activation and retention.
- **Contact Segmentation** — Segment contacts using tags, custom fields, and custom objects for targeted campaigns.
- **Sales Pipeline Management** — Manage deals, tasks, and pipeline stages with CRM and automation integration.
- **SMS Broadcast Campaigns** — Send targeted SMS campaigns to subscriber lists with engagement tracking.
- **Webhook-Driven Integrations** — Build real-time integrations using webhooks for contact and campaign activity events.

## Tags

Marketing Automation, Email Marketing, CRM, Sales Automation, Customer Experience, SMS Marketing, E-Commerce, Segmentation, Webhook

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/activecampaign/). Scores are computed from the provider's own public artifacts under a published rubric.