# 2X

**Canonical:** https://apis.io/providers/2x/  
**Website:** https://2x.com/  
**APIs profiled:** 3

2X is a B2B go-to-market services company that delivers what it calls GTM Human-Agentic Services — AI agents, expert embedded teams, and intelligent workflows sold through a subscription model rather than a traditional agency retainer. Founded in 2017 by three former B2B CMOs including Domenic Colasante, 2X grew out of Marketing-as-a-Service (MaaS) into full go-to-market orchestration spanning marketing operations, MarTech management, campaign build and demand generation, content and creative production, GTM engineering, and revenue strategy consulting. In June 2026 2X acquired Knownwell, an AI-as-a-Service commercial-intelligence platform, in a transaction valued at more than $400M; Knownwell founder David DeWolf became 2X's CEO and Colasante remained as founder. 2X also acquired GTM engineering firm The Kiln, a leading Clay implementation partner. With more than 1,000 team members across five continents, 2X serves over 150 enterprise clients including SAP, Ricoh, Docker, Seismic, Qlik, Brightcove, Emburse and GoTo, and is backed by private-equity firms Recognize and Insight Partners. Its public machine-readable API surface arrives through Knownwell — a documented REST API and an OAuth-protected remote MCP server for client, portfolio, and account-health intelligence.

## Kin Score — 36.7 / 100 (thin)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-1.3 from 38.0).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 48.3 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 47.4 |
| Developer Ergonomics | 25.6 |
| Commercial Clarity | 10.5 |
| Access Clarity | 10.5 |

## Agent readiness — 30.4 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Customer-only — onboarding: unknown, pricing: unknown, trial: no (confidence: medium).

## APIs (3)

- **Knownwell Commercial Intelligence API** — Read-only REST API over Knownwell's commercial-intelligence platform — the AIaaS product 2X acquired in June 2026. Exposes client records and Knownwell scores, portfolio health ...
- **Knownwell MCP Server** — OAuth-protected remote Model Context Protocol server for the Knownwell commercial-intelligence platform. An MCP client POSTs JSON-RPC to the endpoint after completing an OAuth 2...
- **2X Website WordPress REST API** — The public WordPress REST API served by the 2x.com corporate website. It is anonymously readable and exposes 322 routes across 13 namespaces (wp/v2, yoast/v1, wp-abilities/v1, r...

## MCP servers (1)

- **2x-mcp.yml**

## Security (2)

- **2X Authentication** — apiKey/oauth2 · 2 schemes
- **2X Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **2X Plans Pricing**

## Tags

Company, Marketing, Marketing as a Service, B2B, MarTech, Marketing Operations, Consulting, Artificial Intelligence, Go To Market, Revenue Operations, Commercial Intelligence, Customer Success, Agentic AI, Demand Generation

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/2x/). Scores are computed from the provider's own public artifacts under a published rubric.