Canonical capability · marketing
Customer Engagement
Run campaigns, segment audiences, and track customer interactions.
23 capabilities
22 providers
About this category
Marketing automation, lifecycle campaigns, audience segmentation, customer experience tracking, and loyalty programs. Operations focus on reaching customers across channels and measuring engagement, distinct from CRM’s pipeline focus and messaging’s transactional sends.
Common operations
- send-campaign
- list-campaigns
- list-segments
- get-engagement-stats