# Yahoo Conversion API

**Canonical:** https://apis.io/apis/yahoo/conversion-api/  
**Provider:** Yahoo — https://apis.io/providers/yahoo/  
**Base URL:** https://batch.datax.yahoo.com/v1/events/  
**Documentation:** https://help.yahooinc.com/dsp-api/docs/yahoo-conversion-api

Yahoo Conversion API is one of 5 APIs that [Yahoo](https://apis.io/providers/yahoo/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include Advertising, Conversion Tracking, Attribution, and Server-Side Events. The published artifact set on APIs.io includes API documentation, an API reference, authentication docs, and a changelog.

Server-to-server conversion-event API (CAPI) for campaign measurement, attribution and optimization, positioned as the successor to browser-side Dot Pixel tracking. Two specifications are published - a Standard variant using the conversion structures already present in the Yahoo DSP and Dot Pixel, and a Product variant supporting product-level events for the Yahoo In-Flight Outcomes solution. Requires its own direct OAuth 2.0 setup separate from the DSP Traffic API. Third-party integrations exist through LiveRamp, Narrative and Hightouch.

## Machine-readable artifacts (5)

- **Documentation** — https://help.yahooinc.com/dsp-api/docs/yahoo-conversion-api
- **APIReference** — https://help.yahooinc.com/dsp-api/docs/standard-yahoo-conversion-api
- **Authentication** — https://raw.githubusercontent.com/api-evangelist/yahoo/refs/heads/main/authentication/yahoo-authentication.yml
- **ChangeLog** — https://help.yahooinc.com/dsp-api/docs/conversion-api-release-notes
- **Deprecation** — https://help.yahooinc.com/dsp-api/docs/conversion-api-deprecations

## Other Yahoo APIs (4)

- [Yahoo Fantasy Sports API](https://apis.io/apis/yahoo/yahoo/)
- [Yahoo DSP Traffic API](https://apis.io/apis/yahoo/dsp-traffic-api/)
- [Yahoo DSP Reporting API](https://apis.io/apis/yahoo/dsp-reporting-api/)
- [Yahoo Ad Tech DataX API](https://apis.io/apis/yahoo/datax-api/)

## Tags

Advertising, Conversion Tracking, Attribution, Server-Side Events

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/yahoo/conversion-api/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/yahoo/.