# RB2B Pixel and Destination Webhooks

**Canonical:** https://apis.io/apis/rb2b/rb2b-pixel-webhooks/  
**Provider:** RB2B — https://apis.io/providers/rb2b/  
**Base URL:** https://ddwl4m2hdecbv.cloudfront.net  
**Documentation:** https://support.rb2b.com/en/collections/7815667-script-installation

RB2B Pixel and Destination Webhooks is one of 4 APIs that [RB2B](https://apis.io/providers/rb2b/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include Pixel, JavaScript, Webhook, Integration, and Tag Manager. The published artifact set on APIs.io includes a getting-started guide and API documentation.

The RB2B JavaScript pixel installed in a site header (or via Google Tag Manager / Segment / RudderStack / Shopify / Webflow / WordPress / HubSpot CMS / Wix / Next.js / React / Angular) is the primary data ingestion surface for RB2B. The snippet defines a global `reb2b` object and loads a per-account bundle from https://ddwl4m2hdecbv.cloudfront.net/b/{account_id}/{account_id}.js.gz. Resolved visitors are pushed downstream through an outbound webhook and destination layer that fans out to 50+ ad, CRM, marketing-automation, enrichment and orchestration tools — Slack, Microsoft Teams, Salesforce, HubSpot, Clay, Zapier, n8n, Make.com, Apollo, Instantly, Smartlead, Warmly, Pocus, Webhook URLs and others — based on the customer's tier and configuration. The webhook payload is a fixed, unsigned, non-customizable JSON object; a non-200 or a response slower than 15 seconds disconnects the integration.

## Machine-readable artifacts (6)

- **GettingStarted** — https://support.rb2b.com/en/collections/7815667-script-installation
- **Documentation** — https://support.rb2b.com/en/articles/8976614-setup-guide-webhook
- **Webhooks** — https://raw.githubusercontent.com/api-evangelist/rb2b/refs/heads/main/asyncapi/rb2b-webhooks.yml
- **Components** — https://raw.githubusercontent.com/api-evangelist/rb2b/refs/heads/main/components/rb2b-components.yml
- **IntegrationGuide** — https://support.rb2b.com/en/articles/9061641-setup-guide-apollo-io
- **PartnerProgram** — https://support.rb2b.com/en/articles/9483538-rb2b-integration-creator-program

## Other RB2B APIs (3)

- [RB2B Identification API](https://apis.io/apis/rb2b/rb2b-identification-api/)
- [RB2B Enrichment API](https://apis.io/apis/rb2b/rb2b-enrichment-api/)
- [RB2B OEM Partner API](https://apis.io/apis/rb2b/rb2b-oem-partner-api/)

## Tags

Pixel, JavaScript, Webhook, Integration, Tag Manager

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/rb2b/rb2b-pixel-webhooks/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/rb2b/.