Pinterest Insights API

openapi: 3.0.3
info:
  version: 5.13.0
  title: Pinterest Insights API
  description: This is the description of your API.
  contact:
    name: Pinterest, Inc.
    url: https://developers.pinterest.com/
  license:
    name: MIT
    url: https://spdx.org/licenses/MIT
  termsOfService: https://developers.pinterest.com/terms/
servers:
- url: https://api.pinterest.com/v5
tags:
- name: Insights
paths:
  /ad_accounts/{ad_account_id}/audience_insights:
    get:
      summary: Get audience insights
      description: 'Get Audience Insights for an ad account. The response will return insights for 3 types of audiences: the

        ad account''s engaged audience on Pinterest, the ad account''s total audience on Pinterest and Pinterest''s

        total audience.<p/>

        <a href="https://help.pinterest.com/en/business/article/audience-insights" target="_blank">Learn more about Audience Insights</a>.'
      operationId: audience_insights/get
      security:
      - pinterest_oauth2:
        - ads:read
      x-ratelimit-category: ads_read
      x-sandbox: disabled
      parameters:
      - $ref: '#/components/parameters/path_ad_account_id'
      - $ref: '#/components/parameters/query_audience_insight_type'
      responses:
        '200':
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/AudienceInsightsResponse'
          description: Success
        default:
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
          description: Unexpected error
      tags:
      - Insights
  /ad_accounts/{ad_account_id}/insights/audiences:
    get:
      summary: Get audience insights scope and type
      description: Get the scope and type of available audiences, which along with a date, is an audience that has recently had an interaction (referred to here as a type) on pins. Interacted pins can belong to at least the most common **partner** or **Pinterest** scopes. This means that user interactions made on advertiser or partner pins will have the **partner** scope. You can also have user interactions performed in general on Pinterest with the **Pinterest** scope. In that case, you can then use the returned type and scope values together on requests to other endpoints to retrieve insight metrics for a desired audience.
      operationId: audience_insights_scope_and_type/get
      security:
      - pinterest_oauth2:
        - ads:read
      x-ratelimit-category: ads_read
      x-sandbox: disabled
      parameters:
      - $ref: '#/components/parameters/path_ad_account_id'
      responses:
        '200':
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/AudienceDefinitionResponse'
          description: Success
        default:
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
          description: Unexpected error
      tags:
      - Insights
components:
  schemas:
    AudienceDefinitionResponse:
      type: object
      properties:
        items:
          type: array
          items:
            $ref: '#/components/schemas/AudienceDefinition'
    AudienceInsightsResponse:
      title: AudienceInsightsResponse
      description: Audience interests and demographics.
      type: object
      properties:
        categories:
          title: categories
          description: Category interest distribution
          type: array
          items:
            $ref: '#/components/schemas/AudienceCategory'
        demographics:
          $ref: '#/components/schemas/AudienceDemographics'
        type:
          $ref: '#/components/schemas/AudienceInsightType'
        date:
          title: date
          description: Generation date
          type: string
          nullable: true
          example: '2022-10-09'
          pattern: ^\d{4}-\d{2}-\d{2}$
        size:
          title: size
          description: Population count.
          type: integer
          example: 10000
        size_is_upper_bound:
          title: size_is_upper_bound
          description: Indicates whether the audience size has been rounded up to the next highest upper boundary.
          type: boolean
          example: true
    AudienceInsightType:
      default: YOUR_TOTAL_AUDIENCE
      type: string
      example: YOUR_TOTAL_AUDIENCE
      enum:
      - YOUR_TOTAL_AUDIENCE
      - YOUR_ENGAGED_AUDIENCE
      - PINTEREST_TOTAL_AUDIENCE
    AudienceDefinitionType:
      description: Generated audience type to request.
      type: string
      properties:
        scope:
          enum:
          - IMPRESSION_PLUS_ENGAGEMENT
          - ENGAGEMENT
    AudienceDemographics:
      title: AudienceDemographics
      description: Audience demographics
      type: object
      properties:
        ages:
          title: ages
          description: Ages distribution.
          type: array
          items:
            $ref: '#/components/schemas/AudienceDemographicValue'
        genders:
          title: genders
          description: Gender distribution.
          type: array
          items:
            $ref: '#/components/schemas/AudienceDemographicValue'
        devices:
          title: devices
          description: Device usage distribution.
          type: array
          items:
            $ref: '#/components/schemas/AudienceDemographicValue'
        metros:
          title: metros
          description: Geographic metro area distribution.
          type: array
          items:
            $ref: '#/components/schemas/AudienceDemographicValue'
        countries:
          title: countries
          description: Country area distribution.
          type: array
          items:
            $ref: '#/components/schemas/AudienceDemographicValue'
    AudienceDemographicValue:
      title: AudienceDemographicValue
      description: Demographic detail for a single audience demographic
      type: object
      properties:
        key:
          title: key
          description: Unique key for demographic item
          type: string
          example: us
        name:
          title: name
          description: Display name for demographic
          type: string
          example: United States
        ratio:
          title: ratio
          description: Value of demographic item as a percent of total audience
          type: number
          example: 0.551
      example:
        name: United States
        key: us
        ratio: 0.551
    AudienceCategory:
      title: AudienceCategory
      type: object
      properties:
        key:
          title: key
          description: Interest unique key (same as ID).
          type: string
          example: '1234567'
        name:
          title: name
          description: Interest name.
          type: string
          example: travel
        ratio:
          title: ratio
          description: Interest's percent of category's total audience.
          type: number
          example: 0.551
        index:
          title: index
          description: Interest affinity index.
          type: number
          example: 1.2
        id:
          title: id
          description: Interest ID.
          type: string
          example: '1234567'
        subcategories:
          title: subcategories
          description: Subcategory interest distribution
          type: array
          items:
            title: AudienceSubcategory
            type: object
            properties:
              key:
                title: key
                description: Interest unique key (same as ID).
                type: string
                example: '958862518888'
              name:
                title: name
                description: Subinterest name.
                type: string
                example: travel destinations
              ratio:
                title: ratio
                description: Subinterest's percent of category's total audience.
                type: number
                example: 0.482
              index:
                title: index
                description: Subinterest affinity index.
                type: number
                example: 1.2
              id:
                title: id
                description: Subinterest ID.
                type: string
                example: '958862518888'
    Error:
      title: Error
      type: object
      properties:
        code:
          type: integer
        message:
          type: string
      required:
      - code
      - message
    AudienceDefinitionScope:
      description: Generated audience scope to request.
      type: string
      properties:
        scope:
          enum:
          - PARTNER
          - PINTEREST
    AudienceDefinition:
      title: AudienceDefinition
      description: Queryable audience representation.
      type: object
      properties:
        date:
          title: date
          description: Generation date
          type: string
          nullable: true
          example: '2022-10-09'
        type:
          $ref: '#/components/schemas/AudienceDefinitionType'
        scope:
          $ref: '#/components/schemas/AudienceDefinitionScope'
      example:
        date: '2022-10-09'
        scope: PARTNER
        type: IMPRESSION_PLUS_ENGAGEMENT
  parameters:
    path_ad_account_id:
      name: ad_account_id
      description: Unique identifier of an ad account.
      in: path
      required: true
      schema:
        type: string
        pattern: ^\d+$
        maxLength: 18
    query_audience_insight_type:
      description: Type of audience insights.
      explode: false
      in: query
      name: audience_insight_type
      required: true
      schema:
        $ref: '#/components/schemas/AudienceInsightType'
  securitySchemes:
    pinterest_oauth2:
      type: oauth2
      flows:
        authorizationCode:
          authorizationUrl: https://www.pinterest.com/oauth/
          tokenUrl: https://api.pinterest.com/v5/oauth/token
          scopes:
            ads:read: See all of your advertising data, including ads, ad groups, campaigns etc.
            ads:write: Create, update, or delete ads, ad groups, campaigns etc.
            billing:read: See all of your billing data, billing profile, etc.
            billing:write: Create, update, or delete billing data, billing profiles, etc.
            biz_access:read: See business access data
            biz_access:write: Create, update, or delete business access data
            boards:read: See your public boards, including group boards you join
            boards:read_secret: See your secret boards
            boards:write: Create, update, or delete your public boards
            boards:write_secret: Create, update, or delete your secret boards
            catalogs:read: See all of your catalogs data
            catalogs:write: Create, update, or delete your catalogs data
            pins:read: See your public Pins
            pins:read_secret: See your secret Pins
            pins:write: Create, update, or delete your public Pins
            pins:write_secret: Create, update, or delete your secret Pins
            user_accounts:read: See your user accounts and followers
            user_accounts:write: Update your user accounts and followers
    conversion_token:
      type: http
      scheme: bearer
      description: This security scheme only applies to the conversion events endpoint (POST /ad_accounts/{ad_account_id}/events). This endpoint requires a bearer token generated via Ads Manager (ads.pinterest.com).
    basic:
      type: http
      scheme: basic
x-tagGroups:
- name: Pin and Boards
  tags:
  - pins
  - boards
  - media
  - aggregated_comments
  - aggregated_pin_data
  - user_account
- name: Campaign Management
  tags:
  - ad_accounts
  - campaigns
  - ad_groups
  - ads
  - product_group_promotions
  - bulk
- name: Targeting
  tags:
  - audiences
  - customer_lists
  - keywords
  - targeting_template
  - audience_insights
  - audience_sharing
- name: Ad Formats
  tags:
  - lead_forms
  - lead_ads
  - leads_export
- name: Billing
  tags:
  - billing
  - order_lines
  - terms_of_service
- name: Business Access
  tags:
  - business_access_assets
  - business_access_invite
  - business_access_relationships
- name: Conversions
  tags:
  - conversion_events
  - conversion_tags
- name: Others
  tags:
  - integrations
  - oauth
  - resources
  - search
  - terms
- name: Shopping
  tags:
  - catalogs
- name: Deprecated
  tags:
  - product_groups