# Olo Marketing & Guest Data Platform API

**Canonical:** https://apis.io/apis/olo/olo-marketing/  
**Provider:** Olo — https://apis.io/providers/olo/  
**Documentation:** https://www.olo.com/products/marketing

Olo Marketing & Guest Data Platform API is one of 15 APIs that [Olo](https://apis.io/providers/olo/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include Marketing, Guest Data Platform, GDP, Segmentation, and Personalization. The published artifact set on APIs.io includes API documentation.

Olo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, payments, loyalty, host, and sentiment signals into a single guest profile that powers segmentation, lifecycle campaigns, and personalization. The Marketing surface exposes segments, campaigns, audiences, events, and webhooks used by ESPs, SMS providers (Attentive, Infobip), and loyalty engines to engage guests at scale.

## Machine-readable artifacts (1)

- **Documentation** — https://www.olo.com/products/marketing

## Other Olo APIs (12)

- [Olo Dispatch API](https://apis.io/apis/olo/olo-dispatch/)
- [Olo POS Interface (OloCloud)](https://apis.io/apis/olo/olo-pos-interface/)
- [Omnivore POS API](https://apis.io/apis/olo/olo-omnivore/)
- [Olo Pay API](https://apis.io/apis/olo/olo-pay/)
- [Olo Network API](https://apis.io/apis/olo/olo-network/)
- [Olo Host API](https://apis.io/apis/olo/olo-host/)
- [Olo Sentiment API](https://apis.io/apis/olo/olo-sentiment/)
- [Olo Webhooks](https://apis.io/apis/olo/olo-webhooks/)
- [Olo Accounts API](https://apis.io/apis/olo/olo-accounts-api/)
- [Olo Accruals API](https://apis.io/apis/olo/olo-accruals-api/)
- [Olo Brand API](https://apis.io/apis/olo/olo-brand-api/)
- [Olo Promotions API](https://apis.io/apis/olo/olo-promotions-api/)

## Tags

Marketing, Guest Data Platform, GDP, Segmentation, Personalization

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/olo/olo-marketing/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/olo/.