# AdRoll ABM Activate and Playbooks API

**Canonical:** https://apis.io/apis/nextroll/adroll-abm-activate-and-playbooks-api/  
**Provider:** NextRoll — https://apis.io/providers/nextroll/  
**Base URL:** https://services.adroll.com/activate/api/v2  
**Documentation:** https://apidocs.nextroll.com/guides/rollworks-playbooks.html

AdRoll ABM Activate and Playbooks API is one of 9 APIs that [NextRoll](https://apis.io/providers/nextroll/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include Account Based Marketing, Playbooks, and Campaigns. The published artifact set on APIs.io includes API documentation and a getting-started guide.

The AdRoll ABM (formerly RollWorks) activation surface — create, read and update playbooks, strategies, campaigns and ad groups used to run B2B account-based advertising programs.

## Machine-readable artifacts (2)

- **Documentation** — https://apidocs.nextroll.com/guides/get-started-rollworks.html
- **GettingStarted** — https://apidocs.nextroll.com/guides/get-started-rollworks.html

## Other NextRoll APIs (8)

- [NextRoll CRUD API](https://apis.io/apis/nextroll/nextroll-crud-api/)
- [NextRoll GraphQL Reporting API](https://apis.io/apis/nextroll/nextroll-graphql-reporting-api/)
- [NextRoll Audience API](https://apis.io/apis/nextroll/nextroll-audience-api/)
- [NextRoll Prospecting API](https://apis.io/apis/nextroll/nextroll-prospecting-api/)
- [NextRoll User Lists API](https://apis.io/apis/nextroll/nextroll-user-lists-api/)
- [NextRoll Geotargeting API](https://apis.io/apis/nextroll/nextroll-geotargeting-api/)
- [NextRoll Server-to-Server (S2S) Event API](https://apis.io/apis/nextroll/nextroll-server-to-server-s2s-event-api/)
- [AdRoll MCP Server](https://apis.io/apis/nextroll/adroll-mcp-server/)

## Tags

Account Based Marketing, Playbooks, Campaigns

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/nextroll/adroll-abm-activate-and-playbooks-api/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/nextroll/.