# MediaMath IAB (V1.0 - Deprecated) API

**Canonical:** https://apis.io/apis/mediamath/mediamath-iab-v1-0-deprecated-api/  
**Provider:** MediaMath — https://apis.io/providers/mediamath/  
**Base URL:** https://api.mediamath.com/deals/v1.0  
**Documentation:** https://apidocs.mediamath.com/apis/marketplaces-api/marketplaces

MediaMath IAB (V1.0 - Deprecated) API is one of 58 APIs that [MediaMath](https://apis.io/providers/mediamath/) publishes on the [APIs.io](https://apis.io/) network, described by a machine-readable OpenAPI specification. Tagged areas include IAB (V1.0 - Deprecated). The published artifact set on APIs.io includes an OpenAPI specification, API documentation, authentication docs, and rate-limit docs.

{% admonition type="danger" name="This API is deprecated and will be removed in July 2026" %} Please migrate to the **IAB Data API v3.0** (`GET /v3.0/static_data/{category}`) documented below. {% /admonition %} {% admonition type="warning" name="Notice about authentication with cookie adama_session" %} The use of cookie `adama_session` for authentication has been discontinued and it's not supported in V3.0. We ask all of our clients who have not yet migrated to **Bearer (JWT) Authentication** to do so as soon as possible. {% /admonition %} IAB static data endpoints (V1.0 — deprecated).

## Operations (6)

| Method | Path | Summary |
|---|---|---|
| GET | `/static_data/v1.0/iab_attributes` | Get IAB Attributes List |
| GET | `/static_data/v1.0/language/{language_id}` | Get IAB Language |
| GET | `/static_data/v1.0/iab_verticals` | List IAB Verticals |
| GET | `/static_data/v1.0/iab_verticals/{vertical_id}` | Get IAB Vertical |
| GET | `/static_data/v1.0/language` | List IAB Languages |
| GET | `/static_data/v1.0/iab_attributes/{id}` | Get IAB Attribute |

## Machine-readable artifacts (15)

- **OpenAPI** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/openapi/mediamath-iab-v1-0-deprecated-api-openapi.yml
- **Documentation** — https://apidocs.mediamath.com/apis/marketplaces-api/marketplaces
- **Authentication** — https://apidocs.mediamath.com/guides
- **Plans** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/plans/mediamath-plans.yml
- **RateLimits** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/rate-limits/mediamath-rate-limits.yml
- **FinOps** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/finops/mediamath-finops.yml
- **Documentation** — https://apidocs.mediamath.com/apis/byoa-api/campaign-settings
- **Documentation** — https://apidocs.mediamath.com/
- **Authentication** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/authentication/mediamath-authentication.yml
- **RateLimits** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/rate-limits/mediamath-rate-limits.yml
- **Plans** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/plans/mediamath-plans.yml
- **Documentation** — https://apidocs.mediamath.com/apis/audience-taxonomies
- **Documentation** — https://apidocs.mediamath.com/apis/bof-api-v1
- **Documentation** — https://apidocs.mediamath.com/apis/reporting-api-v1
- **Documentation** — https://apidocs.mediamath.com/apis/video-creatives

## Other MediaMath APIs (12)

- [MediaMath Audience Onboarding API](https://apis.io/apis/mediamath/mediamath-audience-onboarding-api/)
- [MediaMath Server-to-Server Data Distribution API](https://apis.io/apis/mediamath/mediamath-server-to-server-data-distribution-api/)
- [MediaMath Ad Servers API](https://apis.io/apis/mediamath/mediamath-ad-servers-api/)
- [MediaMath Advertisers API](https://apis.io/apis/mediamath/mediamath-advertisers-api/)
- [MediaMath Agencies API](https://apis.io/apis/mediamath/mediamath-agencies-api/)
- [MediaMath Atomic Creatives API](https://apis.io/apis/mediamath/mediamath-atomic-creatives-api/)
- [MediaMath Audience Vendors API](https://apis.io/apis/mediamath/mediamath-audience-vendors-api/)
- [MediaMath Campaign Plans API](https://apis.io/apis/mediamath/mediamath-campaign-plans-api/)
- [MediaMath Campaigns API](https://apis.io/apis/mediamath/mediamath-campaigns-api/)
- [MediaMath Campaigns Budget Flights API](https://apis.io/apis/mediamath/mediamath-campaigns-budget-flights-api/)
- [MediaMath Concepts API](https://apis.io/apis/mediamath/mediamath-concepts-api/)
- [MediaMath Contracts API](https://apis.io/apis/mediamath/mediamath-contracts-api/)

## Tags

IAB (V1.0 - Deprecated)

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/mediamath/mediamath-iab-v1-0-deprecated-api/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/mediamath/.