# MediaMath Custom Brain API

**Canonical:** https://apis.io/apis/mediamath/mediamath-custom-brain-api/  
**Provider:** MediaMath — https://apis.io/providers/mediamath/  
**Base URL:** https://api.mediamath.com/deals/v1.0  
**Documentation:** https://apidocs.mediamath.com/apis/marketplaces-api/marketplaces

MediaMath Custom Brain API is one of 58 APIs that [MediaMath](https://apis.io/providers/mediamath/) publishes on the [APIs.io](https://apis.io/) network, described by a machine-readable OpenAPI specification. Tagged areas include Custom Brain. The published artifact set on APIs.io includes an OpenAPI specification, API documentation, authentication docs, and rate-limit docs.

In Customized Brain, the client uses the BYOA API to upload a set of logistic coefficients corresponding to any of the variables currently in use by the MediaMath Brain. These coefficients will then be used by participating strategies to calculate the predicted response rate for each impression. The bidder will calculate bid price by multiplying the predicted response rate by the strategy's goal value. Goal values can be modified using the T1 campaign management API.

## Operations (5)

| Method | Path | Summary |
|---|---|---|
| DELETE | `/data/{namespace}/models/{model_id}` | Model Data Delete |
| GET | `/data/{namespace}/models/{model_id}` | Model Data Details |
| PUT | `/data/{namespace}/models/{model_id}` | Model Data Create/Modify |
| GET | `/data/decode/{namespace}/models/{model_id}` | Model Data Decode |
| GET | `/data/{namespace}` | Model Data Details for Namespace |

## Machine-readable artifacts (15)

- **OpenAPI** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/openapi/mediamath-custom-brain-api-openapi.yml
- **Documentation** — https://apidocs.mediamath.com/apis/marketplaces-api/marketplaces
- **Authentication** — https://apidocs.mediamath.com/guides
- **Plans** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/plans/mediamath-plans.yml
- **RateLimits** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/rate-limits/mediamath-rate-limits.yml
- **FinOps** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/finops/mediamath-finops.yml
- **Documentation** — https://apidocs.mediamath.com/apis/byoa-api/campaign-settings
- **Documentation** — https://apidocs.mediamath.com/
- **Authentication** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/authentication/mediamath-authentication.yml
- **RateLimits** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/rate-limits/mediamath-rate-limits.yml
- **Plans** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/plans/mediamath-plans.yml
- **Documentation** — https://apidocs.mediamath.com/apis/audience-taxonomies
- **Documentation** — https://apidocs.mediamath.com/apis/bof-api-v1
- **Documentation** — https://apidocs.mediamath.com/apis/reporting-api-v1
- **Documentation** — https://apidocs.mediamath.com/apis/video-creatives

## Other MediaMath APIs (12)

- [MediaMath Audience Onboarding API](https://apis.io/apis/mediamath/mediamath-audience-onboarding-api/)
- [MediaMath Server-to-Server Data Distribution API](https://apis.io/apis/mediamath/mediamath-server-to-server-data-distribution-api/)
- [MediaMath Ad Servers API](https://apis.io/apis/mediamath/mediamath-ad-servers-api/)
- [MediaMath Advertisers API](https://apis.io/apis/mediamath/mediamath-advertisers-api/)
- [MediaMath Agencies API](https://apis.io/apis/mediamath/mediamath-agencies-api/)
- [MediaMath Atomic Creatives API](https://apis.io/apis/mediamath/mediamath-atomic-creatives-api/)
- [MediaMath Audience Vendors API](https://apis.io/apis/mediamath/mediamath-audience-vendors-api/)
- [MediaMath Campaign Plans API](https://apis.io/apis/mediamath/mediamath-campaign-plans-api/)
- [MediaMath Campaigns API](https://apis.io/apis/mediamath/mediamath-campaigns-api/)
- [MediaMath Campaigns Budget Flights API](https://apis.io/apis/mediamath/mediamath-campaigns-budget-flights-api/)
- [MediaMath Concepts API](https://apis.io/apis/mediamath/mediamath-concepts-api/)
- [MediaMath Contracts API](https://apis.io/apis/mediamath/mediamath-contracts-api/)

## Tags

Custom Brain

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/mediamath/mediamath-custom-brain-api/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/mediamath/.