# MediaMath Custom Bid Router API

**Canonical:** https://apis.io/apis/mediamath/mediamath-custom-bid-router-api/  
**Provider:** MediaMath — https://apis.io/providers/mediamath/  
**Base URL:** https://api.mediamath.com/deals/v1.0  
**Documentation:** https://apidocs.mediamath.com/apis/marketplaces-api/marketplaces

MediaMath Custom Bid Router API is one of 58 APIs that [MediaMath](https://apis.io/providers/mediamath/) publishes on the [APIs.io](https://apis.io/) network, described by a machine-readable OpenAPI specification. Tagged areas include Custom Bid Router. The published artifact set on APIs.io includes an OpenAPI specification, API documentation, authentication docs, and rate-limit docs.

Custom Bid Router further extends the BYOA architecture allowing advertisers to apply their own bidding algorithms in their own ecosystem. The MediaMath system will invoke an external call to the client with the bid request and await a response that MediaMath can use in our internal auction. Forwarded bid requests adhere to OpenRTB v2.4 format and may be enriched with certain information such as segment membership and pixel recency.

## Operations (3)

| Method | Path | Summary |
|---|---|---|
| GET | `/custombidrouter/{org_id}/configuration` | Configuration Summary |
| GET | `/custombidrouter/{org_id}/executors/{executor_id}` | Executor Details |
| PATCH | `/custombidrouter/{org_id}/executors/{executor_id}` | Executor Update |

## Machine-readable artifacts (15)

- **OpenAPI** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/openapi/mediamath-custom-bid-router-api-openapi.yml
- **Documentation** — https://apidocs.mediamath.com/apis/marketplaces-api/marketplaces
- **Authentication** — https://apidocs.mediamath.com/guides
- **Plans** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/plans/mediamath-plans.yml
- **RateLimits** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/rate-limits/mediamath-rate-limits.yml
- **FinOps** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/finops/mediamath-finops.yml
- **Documentation** — https://apidocs.mediamath.com/apis/byoa-api/campaign-settings
- **Documentation** — https://apidocs.mediamath.com/
- **Authentication** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/authentication/mediamath-authentication.yml
- **RateLimits** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/rate-limits/mediamath-rate-limits.yml
- **Plans** — https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/plans/mediamath-plans.yml
- **Documentation** — https://apidocs.mediamath.com/apis/audience-taxonomies
- **Documentation** — https://apidocs.mediamath.com/apis/bof-api-v1
- **Documentation** — https://apidocs.mediamath.com/apis/reporting-api-v1
- **Documentation** — https://apidocs.mediamath.com/apis/video-creatives

## Other MediaMath APIs (12)

- [MediaMath Audience Onboarding API](https://apis.io/apis/mediamath/mediamath-audience-onboarding-api/)
- [MediaMath Server-to-Server Data Distribution API](https://apis.io/apis/mediamath/mediamath-server-to-server-data-distribution-api/)
- [MediaMath Ad Servers API](https://apis.io/apis/mediamath/mediamath-ad-servers-api/)
- [MediaMath Advertisers API](https://apis.io/apis/mediamath/mediamath-advertisers-api/)
- [MediaMath Agencies API](https://apis.io/apis/mediamath/mediamath-agencies-api/)
- [MediaMath Atomic Creatives API](https://apis.io/apis/mediamath/mediamath-atomic-creatives-api/)
- [MediaMath Audience Vendors API](https://apis.io/apis/mediamath/mediamath-audience-vendors-api/)
- [MediaMath Campaign Plans API](https://apis.io/apis/mediamath/mediamath-campaign-plans-api/)
- [MediaMath Campaigns API](https://apis.io/apis/mediamath/mediamath-campaigns-api/)
- [MediaMath Campaigns Budget Flights API](https://apis.io/apis/mediamath/mediamath-campaigns-budget-flights-api/)
- [MediaMath Concepts API](https://apis.io/apis/mediamath/mediamath-concepts-api/)
- [MediaMath Contracts API](https://apis.io/apis/mediamath/mediamath-contracts-api/)

## Tags

Custom Bid Router

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/mediamath/mediamath-custom-bid-router-api/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/mediamath/.