Impact Radius Page Load API

openapi: 3.2.0
info:
  title: Brand Page Load API
  description: This API provides an endpoint for tracking page load and app open events, which can be used to attribute credit for a conversion that results from a partner driving traffic.
  version: v14
servers:
- url: https://trkapi.impact.com
  description: Tracking API Server
tags:
- name: Page Load
paths:
  /PageLoad:
    post:
      summary: Track a Page Load or App Open
      description: Tracks a page load or app open event. This endpoint is used to attribute credit for a conversion that results from a partner driving traffic. It does not require authentication.
      operationId: trackPageLoad
      tags:
      - Page Load
      requestBody:
        description: The details of the page load or app open event.
        required: true
        content:
          application/x-www-form-urlencoded:
            schema:
              $ref: '#/components/schemas/PageLoadRequest'
      responses:
        '200':
          description: The request was successfully processed. The response will contain a clickId and potentially a landingPage URL or session information.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/PageLoadResponse'
        '400':
          description: Bad Request. The request was invalid, likely due to missing required fields or incorrect data formats.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
components:
  schemas:
    PageLoadRequest:
      type: object
      required:
      - CampaignId
      - EventDate
      - PageUrl
      - CustomProfileId
      properties:
        CampaignId:
          type: integer
          description: Unique identifier for your program.
          example: 1000
        PageUrl:
          type: string
          format: uri
          description: '**Required.** Destination URL that is intercepted by the app.


            - If the app open occurs from an impact.com tracking link, send the full tracking link (e.g., `https://mysite.pxf.io/c/1234567/12345/1234?sharedid=abcd`).

            - If the app is opened directly (e.g., not redirected from a URL), do not send any value.

            - If the app open occurs from a non-Impact URL, send the actual URL with `https:` (e.g., `https://www.example.com?name=value`).

            - If the app open occurs using a custom URI scheme, send the full URI (e.g., `app://view?sharedid=abcd`).


            **Tip:** When testing clicks and events, append `?impacttest=1` to your `PageUrl`.'
          example: https://www.acme.com/products/tennis-balls
        PropertyId:
          type: integer
          description: '**Required for mobile/app opens.** For mobile app opens, this value is the "System App ID" of your app in impact.com. Found in Settings → Mobile Apps.'
          example: 12345
        AppleIfa:
          type: string
          description: '**Required for iOS app opens.** Apple ID for Advertising (IDFA) associated with the mobile device the customer converted on. Used for attribution purposes. Typically only available for iOS in-app conversions.'
          example: 38400000-8cf0-11bd-b23e-10b96e40000d
        GoogAId:
          type: string
          description: '**Required for Android app opens.** Google Advertising ID associated with the mobile device the customer converted on. Used for attribution purposes. Typically only available for Android in-app conversions.'
          example: 38400000-8cf0-11bd-b23e-10b96e40000d
        EventDate:
          type: string
          format: date-time
          description: Timestamp of the event (ISO 8601) or the string 'NOW'.
          example: '2026-09-10T22:55:32-08:00'
        ReferringUrl:
          type: string
          format: uri
          description: URL of the website where the click originated.
          example: https://www.google.com/
        CustomProfileId:
          type: string
          description: 'Your unique identifier for an anonymous visitor. If CustomProfileId is not provided, please provide at least one of the following identifiers: GoogAId, AndroidId, AppleIfa, AppleIfv, ClickId, or CustomerId.'
          example: a1b2c3d4e5f6
        CustomerId:
          type: string
          description: Your unique, non-PII identifier for the customer.
          example: BCZ2WVSH674563PDPYOTM3AXDQ
        CustomerEmail:
          type: string
          description: Customer's email, either plaintext or SHA1 hashed.
          example: customer@gmail.com
        TrackingConsent:
          type: boolean
          description: Indicates if the user has consented to tracking.
          example: true
        UserAgent:
          type: string
          description: User agent of the customer's browser.
          example: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36
        AppleIfv:
          type: string
          description: Apple ID for Vendors.
          example: 38400000-8cf0-11bd-b23e-10b96e40000d
        IpAddress:
          type: string
          description: Customer's IP address.
          example: 72.194.216.61
        AppName:
          type: string
          description: Name of the mobile app. Only for mobile events.
          example: Acme App
        AppPackage:
          type: string
          description: Package name for the mobile app the user installed. Only for mobile events.
          example: com.acme.app
        AppVer:
          type: string
          description: Version of the mobile app. Only for mobile events.
          example: 1.2.3
        DeviceMfr:
          type: string
          description: Mobile device's manufacturer. impact.com expects this to be passed in a specific format—refer to the code below that needs to be included in your mobile app to capture the value in the appropriate format.
          example: Apple
        DeviceModel:
          type: string
          description: Mobile device's model. impact.com expects this to be passed in a specific format—refer to the code below that needs to be included in your mobile app to capture the value in the appropriate format.
          example: iPhone 15
    ErrorResponse:
      type: object
      description: Describes errors and warnings found in the request.
      properties:
        errors:
          type: array
          description: Errors that prevented the request from succeeding.
          items:
            $ref: '#/components/schemas/Error'
        warnings:
          type: array
          description: Non-fatal warnings about the request.
          items:
            $ref: '#/components/schemas/Warning'
    Error:
      type: object
      properties:
        field:
          type: string
          description: The parameter that caused the error.
        level:
          type: string
          description: The severity level of the message.
          enum:
          - WARNING
          - ERROR
        message:
          type: string
          description: A description of the error.
    PageLoadResponse:
      type: object
      properties:
        landingPage:
          type: string
          format: uri
          description: The destination landing page URL. Present only when PageUrl is a gateway tracking link.
          example: https://www.mysite.com/products/145324
        clickId:
          type: string
          description: Unique click ID generated by impact.com.
          example: 0c22384eN-3765c5f900c2878068a0631b
        sessionStart:
          type: string
          format: date-time
          description: The time when the user session started.
          example: '2026-09-10T22:55:32-08:00'
        warnings:
          type: array
          description: Non-fatal warnings about the request.
          items:
            $ref: '#/components/schemas/Warning'
    Warning:
      type: object
      properties:
        field:
          type: string
          description: The parameter that caused the warning.
        level:
          type: string
          description: The severity level of the message.
          enum:
          - WARNING
          - ERROR
        message:
          type: string
          description: A description of the warning.