# GumGum Prebid Header Bidding Endpoint

**Canonical:** https://apis.io/apis/gumgum/gumgum-prebid-header-bidding-endpoint/  
**Provider:** GumGum — https://apis.io/providers/gumgum/  
**Base URL:** https://g2.gumgum.com  
**Documentation:** https://docs.prebid.org/dev-docs/bidders/gumgum.html

GumGum Prebid Header Bidding Endpoint is one of 6 APIs that [GumGum](https://apis.io/providers/gumgum/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include Header Bidding, Programmatic Advertising, Advertising, and Real-Time Bidding. The published artifact set on APIs.io includes API documentation.

GumGum's real-time bidding endpoint for header bidding, integrated through the open-source Prebid.js gumgumBidAdapter (bidder code gumgum, alias gg, IAB GVL ID 61). Supports banner, native and video media types. Bid requests are POSTed to the hbid/imp path by the adapter.

## Machine-readable artifacts (5)

- **Documentation** — https://docs.prebid.org/dev-docs/bidders/gumgum.html
- **SourceCode** — https://github.com/prebid/Prebid.js/blob/master/modules/gumgumBidAdapter.js
- **APIsJSON** — https://raw.githubusercontent.com/api-evangelist/gumgum/refs/heads/main/apis.yml
- **Arazzo** — https://raw.githubusercontent.com/api-evangelist/gumgum/refs/heads/main/arazzo/_index.yml
- **Arazzo** — https://raw.githubusercontent.com/api-evangelist/gumgum/refs/heads/main/arazzo/gumgum-classify-video.yml

## Other GumGum APIs (5)

- [GumGum Image API](https://apis.io/apis/gumgum/gumgum-image-api/)
- [GumGum Intravideo API](https://apis.io/apis/gumgum/gumgum-intravideo-api/)
- [GumGum Page API](https://apis.io/apis/gumgum/gumgum-page-api/)
- [GumGum Text API](https://apis.io/apis/gumgum/gumgum-text-api/)
- [GumGum Video API](https://apis.io/apis/gumgum/gumgum-video-api/)

## Tags

Header Bidding, Programmatic Advertising, Advertising, Real-Time Bidding

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/gumgum/gumgum-prebid-header-bidding-endpoint/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/gumgum/.