# Google Analytics Measurement Protocol

**Canonical:** https://apis.io/apis/google-analytics-4/google-analytics-measurement-protocol/  
**Provider:** Google Analytics 4 — https://apis.io/providers/google-analytics-4/  
**Base URL:** https://www.google-analytics.com/mp/collect  
**Documentation:** https://developers.google.com/analytics/devguides/collection/protocol/ga4

Google Analytics Measurement Protocol is one of 3 APIs that [Google Analytics 4](https://apis.io/providers/google-analytics-4/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include Data Collection, Event, Server-Side, and Tracking. The published artifact set on APIs.io includes API documentation and an API reference.

The Measurement Protocol for Google Analytics 4 allows developers to send events directly to Google Analytics servers for web and app streams. Fire-and-forget: the production endpoint returns HTTP 204 with an empty body and never reports validation errors, so a separate validation endpoint exists. Authenticates with a per-data-stream api_secret rather than OAuth.

## Machine-readable artifacts (6)

- **Documentation** — https://developers.google.com/analytics/devguides/collection/protocol/ga4
- **APIReference** — https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference
- **Validation** — https://developers.google.com/analytics/devguides/collection/protocol/ga4/validating-events
- **Events** — https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events
- **Sandbox** — https://raw.githubusercontent.com/api-evangelist/google-analytics-4/refs/heads/main/sandbox/google-analytics-4-sandbox.yml
- **APIsJSON** — https://raw.githubusercontent.com/api-evangelist/google-analytics-4/refs/heads/main/apis.yml

## Other Google Analytics 4 APIs (2)

- [Google Analytics Data API](https://apis.io/apis/google-analytics-4/google-analytics-data-api/)
- [Google Analytics Admin API](https://apis.io/apis/google-analytics-4/google-analytics-admin-api/)

## Tags

Data Collection, Event, Server-Side, Tracking

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/google-analytics-4/google-analytics-measurement-protocol/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/google-analytics-4/.