# Criteo Retail Media API

**Canonical:** https://apis.io/apis/criteo/criteo-retail-media-api/  
**Provider:** Criteo — https://apis.io/providers/criteo/  
**Base URL:** https://api.criteo.com/2026-07/retail-media  
**Documentation:** https://developers.criteo.com/retail-media/docs/welcome-to-criteo

Criteo Retail Media API is one of 4 APIs that [Criteo](https://apis.io/providers/criteo/) publishes on the [APIs.io](https://apis.io/) network, described by a machine-readable OpenAPI specification. Tagged areas include Account, Analytics, Audiences, Balances, and Billing. The published artifact set on APIs.io includes an OpenAPI specification, API documentation, an API reference, a changelog, and authentication docs.

The Criteo Retail Media API lets retailers, brands, agencies and partners build retail media programmatically. 115 operations across eight tags cover accounts and brand/seller hierarchies, campaigns, auction and preferred line items, keywords and bids, promoted products, add-to-basket/audience/store targeting, balances and funding, retailer catalogs and categories, creative templates, partner billing, and asynchronous analytics (performance, revenue, fill rate, missed opportunities, attributed transactions, unfilled placements) plus synchronous real-time performance. OAuth 2.0 client credentials or authorization code; 12 Retail Media scopes.

## Machine-readable artifacts (7)

- **OpenAPI** — https://raw.githubusercontent.com/api-evangelist/criteo/refs/heads/main/openapi/criteo-retail-media-api-openapi.yml
- **Overlay** — https://raw.githubusercontent.com/api-evangelist/criteo/refs/heads/main/overlays/criteo-retail-media-overlay.yaml
- **Documentation** — https://developers.criteo.com/retail-media/docs/welcome-to-criteo
- **APIReference** — https://developers.criteo.com/retail-media/reference
- **ChangeLog** — https://developers.criteo.com/retail-media/changelog
- **Authentication** — https://developers.criteo.com/criteo-apis/docs/api-authorization
- **APIsJSON** — https://raw.githubusercontent.com/api-evangelist/criteo/refs/heads/main/apis.yml

## Other Criteo APIs (3)

- [Criteo Marketing Solutions API](https://apis.io/apis/criteo/criteo-marketing-solutions-api/)
- [Criteo Commerce Grid API](https://apis.io/apis/criteo/criteo-commerce-grid-api/)
- [Criteo MCP Servers](https://apis.io/apis/criteo/criteo-mcp/)

## Tags

Account, Analytics, Audiences, Balances, Billing, Campaigns, Catalog, Keywords, Line Items, Reporting, Retail Media

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/criteo/criteo-retail-media-api/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/criteo/.