# IAB Tech Lab Global Privacy Platform (GPP)

**Canonical:** https://apis.io/apis/ccpa/iab-gpp/  
**Provider:** CCPA (California Consumer Privacy Act) — https://apis.io/providers/ccpa/  
**Documentation:** https://iabtechlab.com/gpp/

IAB Tech Lab Global Privacy Platform (GPP) is one of 4 APIs that [CCPA (California Consumer Privacy Act)](https://apis.io/providers/ccpa/) publishes on the [APIs.io](https://apis.io/) network. Tagged areas include AdTech, Consent, IAB, and Signals. The published artifact set on APIs.io includes API documentation.

The IAB Tech Lab Global Privacy Platform (GPP) is the successor to the US Privacy (USP) string. It provides a standardized way to communicate user consent and opt-out signals between publishers, consent management platforms, and adtech vendors for CCPA, CPRA, and other jurisdictions.

## Machine-readable artifacts (3)

- **Documentation** — https://iabtechlab.com/gpp/
- **SourceCode** — https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform
- **LegacySpec** — https://github.com/InteractiveAdvertisingBureau/USPrivacy

## Other CCPA (California Consumer Privacy Act) APIs (3)

- [Global Privacy Control (GPC) Specification](https://apis.io/apis/ccpa/global-privacy-control/)
- [California Privacy Protection Agency (CPPA) Resources](https://apis.io/apis/ccpa/cppa-enforcement-resources/)
- [California Data Broker Registry](https://apis.io/apis/ccpa/ca-data-broker-registry/)

## Tags

AdTech, Consent, IAB, Signals

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/apis/ccpa/iab-gpp/). The API's provider profile, Kin Score and agent-readiness rating are at https://apis.io/providers/ccpa/.